Guerlain Counter Manager
- Employment
- Full-Time
- Seniority
- Supervisor
- Department
- Retail & Boutique Operations
- Posted
- Sep 15, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Guerlain seeks an experienced Counter Manager in Amsterdam to lead team, drive sales, and deliver luxury beauty service at de Bijenkorf.
Role & Responsibilities
- Lead, coach, and motivate the counter team daily, fostering strong team cohesion and collective achievement
- Act as a brand ambassador and role model in sales execution, service excellence, professional grooming, and Guerlain brand representation
- Establish, communicate, and monitor individual and team sales objectives aligned with counter performance targets
- Conduct regular performance coaching sessions and evaluations, identifying development opportunities for team members
- Drive achievement of sales targets across daily, weekly, monthly, and annual timeframes
- Monitor and analyze performance metrics including sell-out data, KPIs, and market share; implement corrective action plans as needed
- Identify and execute business growth initiatives to elevate counter performance and revenue
- Oversee successful execution of product launches, promotional animations, and in-store brand events
- Serve as primary liaison between Guerlain Head Office and the counter team, ensuring clear communication of strategic directives
- Cultivate and maintain strong working relationships with store management and floor teams
- Deliver and champion the highest standards of customer service; strengthen client loyalty through personalized engagement
- Lead by example on the shop floor, creating an inviting and authentically luxurious client experience
- Ensure consistent application of Guerlain service standards across all client interactions
- Manage administrative functions including staff scheduling, inventory control, and product ordering
- Ensure accurate and timely reporting of sales data, KPIs, and other performance metrics through internal systems
- Maintain optimal stock levels and efficient sell-through performance
- Guarantee full compliance with Guerlain merchandising guidelines and luxury brand image standards
- Ensure the counter consistently reflects Guerlain's premium positioning and quality expectations
Qualifications
- Minimum 3 years of professional experience in luxury retail, cosmetics, or beauty counter management
- Professional make-up artistry certification and/or beautician qualification
- Proven track record of leading and developing retail teams to achieve sales and service objectives
- Demonstrated commercial acumen and strong sales-driven mindset
- Fluent in Dutch (mandatory)
- Proficient in English
- Passion for luxury retail and the beauty sector
Skills
Experience
Minimum 3 years of professional experience in luxury retail, beauty retail, or cosmetics counter environments, with demonstrated success in team leadership, sales achievement, and brand representation.
Education
Professional make-up artistry certification and/or beautician qualification required.
Workplace
The successful candidate will be located in Amsterdam, North Holland, Netherlands.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Manager», «Beauty Counter Supervisor», «Sales Team Lead», «Retail Counter Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.