Guerlain Counter Manager
- Employment
- Full-Time
- Seniority
- Supervisor
- Department
- Retail & Boutique Operations
- Posted
- Jul 27, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Counter Manager position at Guerlain in Amsterdam, Netherlands. Lead a beauty counter team in a luxury retail environment.
Role & Responsibilities
- Lead, coach, and motivate the counter team on a daily basis, fostering strong team spirit and exemplifying sales excellence, service excellence, grooming, and brand representation
- Set and monitor individual and team objectives; conduct regular coaching sessions and performance evaluations
- Drive and achieve sales targets across daily, weekly, monthly, and yearly cycles while monitoring KPIs, sell-out metrics, and market share
- Implement action plans to optimize counter performance and identify opportunities for business growth
- Ensure successful execution of product launches, animations, and in-store events
- Deliver and promote the highest level of customer service, leading by example on the shop floor to create a welcoming and luxury client experience
- Strengthen client loyalty through personalized service and relationship building in alignment with Guerlain service standards
- Oversee administrative tasks including staff planning, stock management, ordering, and accurate reporting of sales and KPIs
- Maintain optimal stock levels and efficient sell-through while guaranteeing full compliance with merchandising and brand image guidelines
- Act as the key liaison between Head Office and the counter team, maintaining clear communication with Guerlain Management and building strong relationships with store and floor management
- Ensure the counter consistently reflects Guerlain's luxury standards and that the team understands and respects the brand's values
Qualifications
- Professional make-up artistry and/or beautician certification
- Minimum 3 years of professional experience in retail management, beauty counter management, or luxury retail environments
- Proven track record of achieving and exceeding sales targets
- Demonstrated ability to lead and develop high-performing teams
Skills
Experience
Minimum 3 years of professional experience in a retail management, beauty counter management, or luxury retail environment, with demonstrated success in team leadership and sales performance.
Education
Professional make-up artistry certification and/or beautician certification required.
Workplace
The successful candidate will be located in Amsterdam, North Holland, Netherlands.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Manager», «Beauty Counter Supervisor», «Point of Sale Manager», «Brand Counter Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.