Guerlain Business Manager
- Location
- ManchesterEnglandUK
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Sep 4, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Business Manager (Counter Manager) at Guerlain, Selfridges Manchester. Full-time luxury retail leadership role.
Role & Responsibilities
- Achieve and exceed counter sales targets and corporate objectives
- Set up and monitor individual and collective objectives on a weekly and monthly basis
- Collate and submit all sales information and reports to line manager by specified deadline
- Monitor competitor activity, communicate insights to team, and develop counter activity accordingly
- Proactively identify opportunities and promote in-store events to maximise sales
- Deliver luxury-level customer service and cultivate lasting customer loyalty
- Handle customer complaints discretely and effectively
- Ensure team compliance with customer service guidelines and provide coaching feedback
- Maintain correct basic stock levels on the counter
- Ensure merchandising displays meet company standards and guidelines
- Communicate corporate strategy and goals to the team
- Coach and develop team members through regular guidance and leading by example
- Conduct probation, annual, and mid-year performance appraisals
- Recruit high-calibre team members, manage their induction, and oversee their performance
- Ensure team professionalism and compliance with company policies
- Act as brand ambassador and representative at all times
- Build strong relationships with store management and adhere to store policies
- Manage all counter administration and reporting
Qualifications
- Minimum 3 years of retail experience
- Strong leadership and team management skills
- Demonstrated ability to achieve sales targets
- Proven customer service excellence in a luxury retail environment
- Proficiency in team recruitment and performance management
Skills
Experience
Minimum 3 years of retail experience, ideally in a luxury fragrance or beauty environment. Demonstrated track record of leading sales teams to exceed targets, with proven capability in managing high-performing individuals and fostering a culture of service excellence.
Workplace
The role is situated in Manchester, England, UK.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Counter Manager», «Retail Account Manager», «Sales Manager», «Brand Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.