Guerlain Business Manager — Boutique (Guerlain)

Overview

Guerlain is a storied French maison specialising in perfume, skincare and make-up with a long heritage of craftsmanship and creativity. The brand positions itself at the intersection of luxury and innovation, operating through boutiques and prestige retail partners worldwide and emphasising product excellence, sensory experiences and brand heritage.

Role & Responsibilities

• Lead boutique performance: plan, pursue and deliver sales targets and P&L objectives while translating Guerlain's commercial strategy into daily operations.
• Create and model an exceptional client experience; enforce and coach the Guerlain sales method across the team to maximise conversion and client retention.
• Recruit, onboard and develop boutique staff; set individual and team objectives, conduct evaluations and implement coaching and training to raise capability.
• Analyse business KPIs and reporting; design and drive action plans, in-store initiatives and partnerships to improve results and customer metrics (BDD, satisfaction scores).
• Ensure operational excellence: supervise merchandising, stock control, cash and inventory procedures, schedules, payroll administration and supplier/maintenance coordination.
• Manage customer service escalation, complaints and dispute resolution with speed and professionalism to protect brand reputation.
• Maintain boutique image and visual merchandising standards in line with brand directives; collaborate with support teams on seasonal resets and displays.
• Apply and enforce company procedures, risk-management protocols and disciplinary measures in collaboration with HR.

Qualifications

• Minimum 5 years' progressive experience in retail management, ideally within luxury beauty, perfumes or cosmetics.
• Proven record of achieving sales targets and managing P&L in a boutique or department-store environment.
• Strong leadership and coaching capability with demonstrated ability to recruit, motivate and retain high-performing teams.
• Excellent interpersonal skills and client-facing demeanour suited to premium luxury retail.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint) and experience using a business management application or retail POS/back-office system.
• Sound organisational skills, commercial sensitivity and the ability to translate data/KPIs into operational actions.
• Fluent English and the ability to present professionally; discretion and respect for confidentiality.

Skills

Experience

At least 5 years of progressive retail or boutique management experience, preferably in luxury beauty, perfumes or cosmetics, with demonstrable results in sales growth, team development and operational control.

Education

Secondary education required; degree or diploma in business, retail management, hospitality or a related discipline preferred, or equivalent professional experience in luxury retail.

Workplace

Benefits

Training and development programmes; competitive salary package; productivity recognition incentives; brand discounts.

Culture

Guerlain cultivates a creative, audacious workplace rooted in craftsmanship and sensory luxury. Teams are encouraged to question convention, share diverse perspectives and integrate sustainability into product and operating choices.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.