Guerlain Brand Content Manager
- Location
- ParisÎle-de-FranceFrance
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- May 25, 2026
About Guerlain
Guerlain is a storied French haute-parfumerie and cosmetics maison renowned for craftsmanship, olfactory innovation and refined aesthetics. As part of the LVMH family, the house blends historic heritage with contemporary luxury marketing and is focused on elevating its creative and product expression across global markets.
Guerlain — Brand Content Manager in Paris. Lead omnichannel brand content, oversee production and manage a small creative team.
Role & Responsibilities
- Define and implement an omnichannel editorial and content strategy that amplifies the brand narrative across product axes, heritage, arts & culture, sustainability and corporate communications.
- Develop and refine the visual identity and tone of voice for launches, campaigns and key moments, ensuring alignment by product line, territory and channel.
- Produce creative briefs, visual research and benchmarks to inform internal creative teams and external agencies.
- Oversee production of social and short-form content (TikTok, Instagram), including participation in short video creation and montage (e.g., CapCut).
- Coordinate end-to-end creative projects — from conception and planning to delivery — and manage production schedules, shoot follow-ups, feedback cycles and deliverables.
- Manage global brand content budgets and ensure cost control across productions and agency partnerships.
- Line-manage and coach a small content team (two Brand Content Project Managers), fostering skills development and cross-functional collaboration.
- Liaise closely with internal stakeholders (Art Direction, Marketing Development, E‑business, Retail) and external partners to guarantee content cohesion and quality.
Qualifications
- Master’s degree (Bac+5) in business, communications, art or equivalent university qualification.
- Approximately 8–9 years of progressive experience in brand content, editorial or creative roles within luxury or premium consumer brands, with demonstrated team management and budget responsibility.
- Proven autonomy, strong organizational skills and the ability to manage multiple priorities proactively.
- Excellent interpersonal skills, creativity, rigor, discretion and a collaborative mindset.
- Fluent in English (spoken and written).
Skills
Experience
At least 8 years of hands‑on experience in brand content or creative roles, with proven responsibility for content budgets, production oversight and direct line management of a small team.
Education
Master’s degree (Bac+5) in business, communications, art or equivalent.
Workplace
The role is situated in Paris, Île-de-France, France.
Culture
Guerlain combines deep perfumery heritage with a contemporary drive for creative excellence and elevated product storytelling. The maison values artisanal quality, artistic sensitivity and collaborative cross‑disciplinary work while advancing a fast‑paced transformation agenda.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Content Lead», «Content Strategy Manager», «Content & Editorial Manager», «Digital Brand Content Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.