Guerlain Area Sales Manager

About Guerlain

Guerlain is an historic French maison of perfumery and cosmetics, recognized for craftsmanship, refined formulations and sensory luxury. As part of the LVMH group, the brand combines artisanal heritage with global distribution, placing strong emphasis on client experience, product excellence and training across retail and wholesale partners.

Role & Responsibilities

• Drive sell-out and achieve sales targets for the assigned territory, implementing directives from the France sales leadership.
• Plan and conduct in-store selling days according to the regional calendar and ensure required visit frequency for non-selling days.
• Develop and maintain strong commercial relationships with retail partners and store teams to animate the brand in-distribution (challenges, co-managed activations, merchandising initiatives).
• Execute business reviews at each store visit; analyse point-of-sale performance (sell-out, market share, ranking by axis, stock, average basket) and propose corrective actions.
• Ensure product availability for launches and best-sellers; escalate and monitor stock shortages.
• Train and coach store teams on new launches, best-sellers and the Maison’s DNA to maximise conversion and brand representation.
• Apply and enforce Guerlain merchandising standards (planograms, visual displays) to deliver a zero-defect in-store experience.
• Define local actions with the Regional Director and implement them to ensure measurable business impact across the sector.

Qualifications

• Proven commercial orientation with demonstrable sales results and customer focus.
• First successful professional experience in specialised retail or wholesale distribution (field or store-facing role preferred).
• Excellent verbal communication skills, ability to present business reviews concisely and influence retail partners.
• Strong organisational skills with the ability to plan territory activity and prioritise effectively.
• Negotiation skills and capacity to propose and implement commercial activations.
• Driver’s license (permit B) and willingness to travel across assigned departments; availability for selling days on Fridays and Saturdays.

Skills

Experience

Entry-level to junior candidate with at least one successful professional experience in specialised retail distribution or a similar store-facing commercial role; experience in beauty or luxury retail is advantageous. Must be mobile across the listed departments and available for selling days on Friday and Saturday.

Education

High-school diploma or equivalent; vocational training or tertiary studies in commerce/retail/marketing preferred but not mandatory.

Workplace

Culture

Guerlain fosters a culture steeped in craftsmanship, refinement and sensory excellence. Employees are expected to champion the Maison’s heritage and high standards in client experience while working collaboratively with commercial and trade-marketing teams to deliver polished in-store activations.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.