Guerlain Area Sales Manager

About Guerlain

Guerlain is a heritage French maison in perfumes and cosmetics, renowned for craftsmanship, olfactory artistry and luxurious skincare and makeup. As part of the LVMH group, Guerlain combines artisanal savoir‑faire with global retail and spa expertise, offering employees a high‑touch luxury environment and close collaboration between boutique, regional and head‑office teams.

Role & Responsibilities

• Drive sell‑out and achieve revenue targets for the assigned territory in line with France regional objectives.
• Plan and deliver sales days according to the regional calendar; execute scheduled store visits and additional visits by cluster.
• Activate and coordinate in‑store initiatives with HQ teams (trade marketing, merchandising) and follow up with store contacts and commercial referents.
• Design and implement local commercial actions with the regional director to maximise brand visibility and business impact (including self‑managed activations and in‑store challenges).
• Conduct business reviews with store management at each visit; analyse sell‑out, market share, ranking by axis/franchise, stock levels and average basket to identify opportunities.
• Ensure product availability (new launches and key leaders), escalate shortages, and monitor stock replenishment.
• Train and coach store teams on product launches, best‑sellers and the Maison’s brand DNA to elevate client experience.
• Ensure strict compliance with merchandising directives (planograms, visual standards) and maintain a zero‑defect retail environment that reflects Guerlain’s image.

Qualifications

• Result‑ and customer‑oriented with strong commercial instincts.
• Good mastery of sales techniques and negotiation skills.
• Excellent verbal communication and the ability to present concise, relevant information.
• Organised, able to prioritise and plan territory activity autonomously.
• High adaptability, active listening and a proactive, solution‑driven mindset.
• Proficient with standard office tools (Excel, Word).
• Valid driving licence (Permis B) and willingness to travel across the specified departments.
• Availability for sales days on Fridays and Saturdays.

Skills

Experience

A first successful professional experience in a similar field sales or specialised retail role is required; demonstrable exposure to territory management, in‑store activations or boutique coaching is preferred.

Education

Secondary education with vocational training or a degree in business, marketing or a related discipline preferred; equivalent professional experience will be considered.

Workplace

Culture

Guerlain cultivates a heritage‑driven, craftsmanship culture with high standards for client experience and visual excellence. Teams operate collaboratively across boutiques, regional management and head office, with a strong emphasis on brand stewardship and continuous product education.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.