Guerlain Area Sales Manager
- Location
- Employment
- Full-Time
- Seniority
- Junior
- Department
- Wholesale, Commercial & B2B Sales
- Posted
- Apr 26, 2026
About Guerlain
Guerlain is a historic French maison in perfumes and cosmetics, renowned for its craftsmanship, olfactory expertise and heritage-led product ranges. As part of the luxury portfolio, Guerlain operates within a global luxury group and combines artisanal tradition with rigorous commercial and retail excellence, investing in product innovation, in-store experience and selective distribution.
Guerlain seeks an Area Sales Manager based in Orléans, France to drive sell‑in/out and manage retail accounts across the Centre region.
Role & Responsibilities
- Drive sell‑in and sell‑out performance across the assigned territory to meet revenue and market share targets set by France management.
- Lead commercial negotiations with billed clients in line with the mandate (pricing, promotional funding, market agreements) and establish monthly billing forecasts for billed accounts.
- Plan and execute in‑store activations, sales days and retailer initiatives in coordination with Regional Direction and headquarters teams (trade marketing, merchandising).
- Conduct business reviews during each store visit, analyse point‑of‑sale and brand KPIs (sell‑in, sell‑out, market share, ranking, stock, basket average) and implement corrective actions.
- Present new product launches to accounts, secure appropriate launch stock, ensure availability of hero SKUs and deliver training to store teams on product knowledge and brand DNA.
- Ensure merchandising standards and planogram compliance at points of sale to preserve the Guerlain client experience (Zero Defect policy).
- Build and maintain strong commercial relationships with store management to activate the Maison within distributors and negotiate store‑level initiatives and challenges.
Qualifications
- First proven professional experience in a similar role within specialist retail or selective distribution.
- Results‑oriented with strong client focus and negotiation capability.
- Excellent oral communication, synthesis and interpersonal skills; able to influence and train retail teams.
- Highly organised, able to plan priorities and work autonomously; proactive and solution‑oriented.
- Proficient in Microsoft Excel and Word for reporting and forecasting.
- Valid driving licence (Permis B) and willingness to travel across the assigned departments; available for sales days on Fridays and Saturdays.
Skills
Experience
At least one successful initial professional experience in specialised retail distribution or a comparable field sales position, demonstrating commercial results and account management capability.
Education
Bachelor's degree or equivalent in business, commerce, retail management or related field preferred.
Workplace
This position is based in Orléans, Centre-Val de Loire, France, within easy reach of Paris.
Culture
Guerlain combines historic craftsmanship with contemporary retail rigour, cultivating an environment that values product expertise, aesthetic excellence and attentive client service. The Maison encourages professional development through hands‑on field exposure and cross‑functional collaboration with trade marketing and merchandising teams.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Sales Manager», «Field Sales Manager», «Retail Area Manager», «Account Manager – Retail Distribution», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.