Gucci Senior Media Specialist

About Gucci

Gucci, one of the world’s most influential luxury houses, offers employees the opportunity to contribute to a Florentine legacy defined by creativity, craftsmanship and cultural daring. As part of Kering, the Maison combines Italian heritage with a progressive global outlook, fostering careers across design, retail, clienteling, merchandising, digital, operations and corporate functions. Gucci seeks individuals who bring curiosity, excellence and an entrepreneurial spirit, supporting them through inclusive leadership, learning opportunities and international mobility. Its workplace celebrates self-expression, collaboration and innovation, while upholding exacting standards of quality, sustainability and client experience.

Role & Responsibilities

• Liaise with key regional and HQ stakeholders to facilitate strategic campaign discussions and develop localized content for tactical initiatives
• Review social media plans and brief media agencies to ensure timely, accurate campaign launches aligned with HQ templates
• Coordinate daily operations with local media agencies on 360-degree campaigns spanning outdoor advertising, magazines, newspapers, digital display, video, paid social, and paid search
• Serve as primary point of contact between merchandising, local, global teams, and media agencies during campaign production phases
• Develop and propose asset strategies aligned with local market requirements through cross-departmental collaboration
• Circulate creative assets to relevant internal and external parties including agencies, publishers, landlords, and media owners for offline and online executions
• Ensure production specifications and asset trafficking maintain accuracy with timely submission
• Conduct monthly cross-checks of media plans against budget management systems to verify data integrity
• Monitor competitor activities across the region to identify emerging opportunities and market trends
• Track and analyze paid media performance and efficiency from internal and external sources to derive data-driven insights
• Compile monthly performance reports for distribution to internal stakeholders
• Oversee adherence to local finance procedures and protocols across market operations

Qualifications

• Diploma or Bachelor's degree in Business, Marketing, or related discipline
• Minimum 1 year of relevant working experience, preferably in media agencies or luxury retail environments
• Proficiency with GA4 reporting tools and dashboard creation
• Basic understanding of paid advertising across multiple channels
• Strong interpersonal and communication abilities with collaborative team orientation
• Demonstrated self-starter mentality with commitment to continuous learning and problem-solving
• Ability to thrive in fast-paced, dynamic environments

Skills

Experience

Minimum 1 year of relevant working experience, preferably from media agencies or luxury retail sector. Experience in campaign execution, asset management, and cross-functional collaboration is highly valued.

Education

Diploma or Bachelor's degree in Business, Marketing, or equivalent field.

Workplace

Culture

Gucci fosters a creative, inclusive workplace where individuality, craftsmanship, and cultural curiosity are central to how teams collaborate. As an employer, the Maison encourages bold ideas and personal expression while maintaining a strong commitment to excellence, innovation, and responsible luxury.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.