- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 7, 2026
About Gucci
Gucci, one of the world’s most influential luxury houses, offers employees the opportunity to contribute to a Florentine legacy defined by creativity, craftsmanship and cultural daring. As part of Kering, the Maison combines Italian heritage with a progressive global outlook, fostering careers across design, retail, clienteling, merchandising, digital, operations and corporate functions. Gucci seeks individuals who bring curiosity, excellence and an entrepreneurial spirit, supporting them through inclusive leadership, learning opportunities and international mobility. Its workplace celebrates self-expression, collaboration and innovation, while upholding exacting standards of quality, sustainability and client experience.
Gucci seeks a Senior Media Manager in Seoul to lead integrated traditional and digital media strategy, campaign optimization, budget execution, agency management and team development. The role partners across marketing, PR, sales and licensed categories to strengthen brand desirability and drive sales.
Role & Responsibilities
- Develop the strategic and creative vision for Gucci’s media presence across traditional and digital channels, aligned with the marketing and communications calendar, including product launches, key events and seasonal activity.
- Use media insights and knowledge of the Korean media ecosystem, including Kakao and Naver, to drive innovation and foster a test-and-learn approach with the agency.
- Manage native content production and planning as needed.
- Collaborate across functions to align business objectives, campaign focus and target audiences with product marketing, merchandising and client engagement teams; partner with PR to reinforce native content and media integration and optimization; and work with sales to translate business needs into initiatives for online and offline traffic generation and customer-journey enhancement.
- Set goals, measure and optimize results, and assign appropriate KPIs across brand demand and performance marketing objectives.
- Help establish Korea’s role in the global media measurement and attribution roadmap to improve campaign tracking intelligence, effectiveness and efficiency.
- Develop a bottom-up budget approach, and manage budget planning and execution.
- Directly manage the local agency team to ensure service quality and results.
- Build and coach the media team, identify talent and develop clear, actionable individual career plans.
- Collaborate with licensed teams at Coty, Kering Eyewear, and Gucci Watches & Jewelry to develop and monitor media strategy across their categories.
Qualifications
- College degree.
- At least 15 years of experience in media, focused on digital and data optimization, including Search and SEO.
- At least 10 years in a management position, with mature, strong leadership skills and adaptability.
- Excellent industry relationships and partnerships, with strong negotiation skills.
- Meticulous and detail-oriented, with an understanding of the broader brand and marketing strategy.
- Ability to manage agency partners and hold them accountable for deliverables and results.
- Excellent written and spoken English.
- Forward-thinking, proactive, willing to take on challenges and committed to team collaboration.
- Excellent project management and cross-functional communication skills.
- Creative thinking and the ability to develop new strategies.
- Socially savvy, analytical and results-oriented.
- Ability to empower others and foster a respectful workplace.
Skills
Experience
At least 15 years of experience in media, focused on digital and data optimization, including Search and SEO; at least 10 years in a management position.
Education
College degree.
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
Gucci fosters a creative, inclusive workplace where individuality, craftsmanship, and cultural curiosity are central to how teams collaborate. As an employer, the Maison encourages bold ideas and personal expression while maintaining a strong commitment to excellence, innovation, and responsible luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Gucci, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Media Strategy Director», «Media Planning Manager», «Integrated Media Manager», «Digital Media Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.