Gucci Senior Media Manager
- Location
- SeoulSeoulSouth Korea
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 12, 2026
About Gucci
Gucci is an iconic Italian luxury fashion house renowned for its creativity, craftsmanship and influential global presence. Operating in Korea as Gucci Korea, the maison is part of the Kering group and combines strong retail and digital operations with culturally driven marketing and communications to sustain brand desirability and commercial growth.
Gucci Korea seeks a Senior Media Manager in Seoul to lead media strategy, elevate brand desirability and drive sales across digital and traditional channels.
Role & Responsibilities
- Define and implement an integrated media strategy across traditional and digital channels aligned to the marketing and communications calendar, product launches and seasonal priorities.
- Translate business objectives into media plans that drive brand desirability and commercial performance across owned stores, wholesale partners and e-commerce.
- Leverage market and media ecosystem knowledge (including Kakao and Naver) to innovate, run test-and-learn pilots and optimize channel mix.
- Set KPI frameworks by objective (brand demand to performance), measure campaign effectiveness and iterate using attribution and measurement insights.
- Own local media budget planning and execution with a bottom-up approach to maximize ROI and impact.
- Manage and hold agency partners accountable for delivery, while directly leading the local agency relationship.
- Produce and schedule native content, and coordinate integration between PR, product marketing, merchandising, client engagement and sales teams to enhance customer journeys and traffic generation.
- Build, coach and develop the in-house media team, identify talent and put in place actionable individual career plans.
- Partner with licensed-category teams (e.g., Coty, Kering Eyewear, Gucci Watches & Jewelry) to align and monitor cross-category media strategies.
Qualifications
- College degree or equivalent.
- At least 15 years of professional experience in media, with a strong focus on digital and data-driven optimization including Search and SEO.
- Minimum 10 years in a management role with demonstrated leadership of teams and agency partners.
- Established industry relationships and negotiation skills with major local platforms and vendors.
- Proven ability to translate brand strategy into measurable media plans and to manage budgets rigorously.
- Excellent written and spoken English.
- Meticulous attention to detail while retaining the ability to prioritise strategic, big-picture objectives.
Skills
Experience
Minimum 15+ years working in media with deep expertise in digital channels and data optimization; at least 10+ years in management roles leading teams and agencies, with direct experience in local platforms (Kakao, Naver), budget ownership and cross-functional collaboration.
Education
College degree
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Culture
Gucci fosters a fast-paced, creative and collaborative environment that blends strong heritage craftsmanship with contemporary innovation. As part of the Kering group, the workplace emphasizes high standards, cross-disciplinary teamwork and market-leading brand expression.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Gucci, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Media Strategy Manager», «Senior Media & Partnerships Manager», «Head of Media — Korea», «Media Planning Lead», «Senior Digital Media Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.