- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 7, 2026
About Gucci
Gucci, one of the world’s most influential luxury houses, offers employees the opportunity to contribute to a Florentine legacy defined by creativity, craftsmanship and cultural daring. As part of Kering, the Maison combines Italian heritage with a progressive global outlook, fostering careers across design, retail, clienteling, merchandising, digital, operations and corporate functions. Gucci seeks individuals who bring curiosity, excellence and an entrepreneurial spirit, supporting them through inclusive leadership, learning opportunities and international mobility. Its workplace celebrates self-expression, collaboration and innovation, while upholding exacting standards of quality, sustainability and client experience.
Gucci’s Senior Events Specialist develops and delivers integrated brand events and communications activations in Korea, leading end-to-end production, agency partnerships, cross-functional collaboration, budgets, and performance tracking. The role adapts global event toolkits locally and creates experiences that strengthen brand desirability, client engagement, and business growth.
Role & Responsibilities
- Develop the strategic and creative vision for Gucci’s events and experiential activations, aligned with the marketing and communications calendar, including seasonal launches, product pillars, and brand milestones.
- Lead end-to-end event execution, including venue sourcing, production management, creative set design, spatial storytelling, technical production, entertainment, guest journey mapping, and luxury hospitality.
- Collaborate with cross-functional stakeholders, including PR, media, visual merchandising, merchandising, and client teams, to align campaign focus and target audiences.
- Manage local production agencies, creative vendors, event contractors, and technical partners to ensure high-quality execution, compliance with global brand guidelines, and maximum return on investment.
- Plan, execute, and reconcile event budgets; establish a bottom-up budgeting approach to create impact and ensure cost efficiency, and track post-event KPIs and business performance.
- Partner with regional and global Events, Visual Merchandising, and Communications teams to adapt global event toolkits locally while maintaining brand consistency and cultural relevance.
- Monitor trends in Korea’s luxury ecosystem, emerging creative technologies, venue openings, and luxury lifestyle experiences to develop innovative test-and-learn experiential concepts.
Qualifications
- Bachelor’s degree or equivalent.
- 7 to 10+ years of experience in luxury event management, brand experience, or communications within luxury fashion, premium lifestyle, or top-tier agency environments.
- Proven track record of planning and delivering mid- to large-scale luxury brand activations, fashion presentations, pop-up stores, and high-net-worth client experiences.
- Strong network of premium vendors, production agencies, venue partners, and creative talent, with excellent negotiation skills.
- Meticulous attention to detail and strong aesthetic sensibility, with a solid grasp of luxury brand strategy and visual standards.
- Ability to manage external agency partners effectively, set high standards, and hold them accountable for deliverables and timelines.
- Excellent written and spoken English and Korean.
Skills
Experience
7 to 10+ years in luxury event management, brand experience, or communications within luxury fashion, premium lifestyle, or top-tier agency environments.
Education
Bachelor’s degree or equivalent.
Workplace
The role is situated in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
Gucci fosters a creative, inclusive workplace where individuality, craftsmanship, and cultural curiosity are central to how teams collaborate. As an employer, the Maison encourages bold ideas and personal expression while maintaining a strong commitment to excellence, innovation, and responsible luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Gucci, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Event Manager», «Experiential Marketing Specialist», «Brand Events Lead», «Event Production Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.