Gucci Senior Director of Digital Business

About Gucci

Gucci, one of the world’s most influential luxury houses, offers employees the opportunity to contribute to a Florentine legacy defined by creativity, craftsmanship and cultural daring. As part of Kering, the Maison combines Italian heritage with a progressive global outlook, fostering careers across design, retail, clienteling, merchandising, digital, operations and corporate functions. Gucci seeks individuals who bring curiosity, excellence and an entrepreneurial spirit, supporting them through inclusive leadership, learning opportunities and international mobility. Its workplace celebrates self-expression, collaboration and innovation, while upholding exacting standards of quality, sustainability and client experience.

Gucci is seeking a Senior Director of Digital Business to lead performance, development, and optimization of its digital business across the Americas, translating global strategy into market priorities and directing digital operations, merchandising, content, and performance. The role partners cross-functionally, owns commercial outcomes, and leads and develops the Digital Business team. The stated base salary range is $185,000–$200,000 annually.

Role & Responsibilities

• Drive the Americas digital business strategy in partnership with the VP of Digital Business and Client Services and Global Digital teams.
• Monitor digital business performance and identify opportunities to improve Net Sales, Conversion, Traffic, Average Order Value, Net-Down Ratio, customer acquisition, and retention.
• Partner with Finance and senior leadership on annual sales planning, forecasting, budget revisions, and performance reporting.
• Develop actionable recommendations based on business performance, market trends, customer insights, and competitive activity.
• Support the identification and development of business cases for initiatives that drive digital revenue, profitability, client engagement, and experience.
• Track competitors and best-in-class digital retailers to identify opportunities for innovation and continuous improvement.
• Partner with Merchandising, Digital Content, Digital Experience, and Marketing teams to maximize the digital potential of each collection, campaign, and Gucci long-lasting line.
• Oversee digital merchandising strategy execution, ensuring product presentation, content, navigation, and storytelling align with Gucci brand standards and commercial priorities.
• Ensure digital assortment, content, and merchandising strategies reflect market needs and client behaviors.
• Partner with Retail and Client Engagement to strengthen the connection between digital and physical channels and deliver a coordinated omnichannel client experience.
• Support the development of differentiated digital experiences that give clients compelling reasons to shop Gucci.com.
• Partner with Wholesale and relevant business teams to support consistent digital brand presentation across concession and online wholesale environments.
• Partner with Marketing & Communications and Global Digital teams to execute digital marketing strategies across SEM, SEO, affiliate, paid media, and emerging digital channels.
• Monitor digital marketing performance and identify opportunities to optimize traffic, customer acquisition, conversion, and return on investment.
• Support the development and implementation of digital campaigns that translate Gucci brand and product stories into the digital environment.
• Ensure digital marketing activities align with broader commercial, merchandising, client engagement, and brand priorities.
• Maintain strong knowledge of evolving digital marketing practices, technologies, and luxury consumer behaviors.
• Partner with Digital, Client Engagement, and Client Services teams to deliver a seamless and consistent client journey across digital and physical channels.
• Map and evaluate key stages of the digital client journey, identifying friction points and opportunities to improve the overall customer experience.
• Use Voice of Customer research, Client Services feedback, post-purchase surveys, and behavioral data to identify improvement opportunities.
• Establish, monitor, and continuously improve digital client experience standards and relevant service-level expectations.
• Partner with cross-functional teams to enhance post-purchase servicing, fraud management, and other elements of the digital customer experience.
• Oversee execution of digital business projects and initiatives, ensuring appropriate prioritization, timelines, resources, and stakeholder alignment.
• Serve as a key regional stakeholder in developing and implementing the Gucci.com roadmap and other global Digital initiatives.
• Partner with Client Engagement, Client Services, Warehouse/Logistics, Retail Operations, and Technology teams to address operational requirements and enhance the omnichannel experience.
• Identify opportunities to improve digital processes, tools, and capabilities and support implementation of scalable solutions.
• Support strategic initiatives related to UX Design, Site User Experience, Client Experience, and Omnichannel Services.
• Ensure effective communication of digital priorities, initiatives, and business performance across the organization.
• Build strong partnerships with Merchandising, Retail, Marketing & Communications, Client Engagement, Client Services, Finance, Supply Chain, and other corporate functions.
• Act as a key point of contact between North America and Worldwide Digital teams, translating and executing global initiatives effectively.
• Share North American market insights, customer needs, and business opportunities with Worldwide partners to inform future digital strategies.
• Facilitate collaboration across teams to integrate digital priorities into broader business strategies and commercial plans.
• Educate and advocate for the digital business across the organization, increasing digital understanding and adoption among key stakeholders.
• Lead, coach, and develop Digital Business team members, fostering accountability, collaboration, innovation, and continuous improvement.
• Establish clear priorities and performance expectations while providing ongoing feedback and development opportunities.
• Build digital capabilities across merchandising, content, analytics, operations, and customer experience.
• Encourage a customer-first and data-driven mindset across the Digital organization.

Qualifications

• Bachelor’s degree in Business, Marketing, Digital, Communications, or a related field.
• 8–12+ years of progressive experience in digital business, eCommerce, digital marketing, or luxury retail, preferably within a global luxury or premium consumer brand.
• Demonstrated experience managing and optimizing an eCommerce or digital business with responsibility for commercial performance.
• Strong understanding of digital retail, digital merchandising, content, customer experience, digital marketing, and omnichannel business models.
• Ability to translate digital strategy into actionable business priorities and measurable results.
• Strong commercial and financial acumen, including experience with sales forecasting, budgeting, performance reporting, and KPI management.
• Deep understanding of digital customer journeys and ability to translate customer insights into meaningful experience improvements.
• Strong analytical and problem-solving skills, including identifying trends, diagnosing performance issues, and developing actionable recommendations.
• Excellent communication and presentation skills, with the ability to influence senior leadership and cross-functional stakeholders effectively.
• Ability to work effectively within a global, matrixed organization and build strong partnerships with Worldwide teams.
• Highly organized and comfortable managing multiple priorities in a fast-paced, dynamic environment.
• Strong proficiency in Excel and PowerPoint, with experience working with digital analytics, reporting, and eCommerce platforms.
• Creative and entrepreneurial mindset, with the ability to drive innovation from concept through execution and deliver tangible business results.
• Strong customer-first mindset and passion for luxury, digital innovation, and evolving consumer behaviors.
• Qualified candidates must have proper work authorization to work in the United States.

Skills

Experience

8–12+ years of progressive experience in digital business, eCommerce, digital marketing, or luxury retail, preferably within a global luxury or premium consumer brand.

Education

Bachelor’s degree in Business, Marketing, Digital, Communications, or a related field.

Workplace

Compensation

The base compensation for this position ranges from USD 185,000 to USD 200,000 per annum.

Culture

Gucci fosters a creative, inclusive workplace where individuality, craftsmanship, and cultural curiosity are central to how teams collaborate. As an employer, the Maison encourages bold ideas and personal expression while maintaining a strong commitment to excellence, innovation, and responsible luxury.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.