Gucci Senior Direct-to-Consumer Business Manager
Join Gucci in Shanghai as a Senior Direct-to-Consumer Business Manager. Drive sales and platform strategy in the luxury fashion industry. Apply now!
Overview
Gucci, a prestigious name in the luxury fashion industry, is part of the Kering Group, a global leader in apparel and accessories. Renowned for its innovative designs and commitment to excellence, Gucci offers a dynamic work environment where creativity and collaboration are at the forefront. As an employer, Gucci values diversity and fosters a culture of inclusion, encouraging employees to bring their unique perspectives to the table.
Role & Responsibilities
- Collaborate with the line manager to establish and implement weekly, monthly, and yearly sales targets and platform strategies.
- Oversee store sales planning and operations, coordinating with performance media, digital product, UI/UX, digital merchandising, digital content management, logistics, CRM, and client services to meet sales targets, KPIs, and enhance client experience.
- Manage the daily operations of the third-party operation team to ensure exceptional guest experience, adherence to standard operating procedures, and efficient task completion.
- Work closely with digital merchandising and content teams to optimize product assortment, digital assets, and stock management based on platform performance to improve conversion rates.
- Collaborate with communication and performance media teams to target the appropriate audience and drive qualified traffic to the store, optimizing store traffic and revenue.
- Oversee consumer journey in collaboration with CRM, Analytics, and Client Services teams, ensuring excellent client experience throughout the journey with both front-end and back-end operations.
- Develop strategic partnerships with vendors to identify and capitalize on business opportunities from multiple perspectives.
- Manage third-party operations to ensure quality delivery with clear SOPs and KPIs, fostering outstanding teamwork across functions.
- Monitor and analyze luxury market trends, competitor status, and industry intelligence to inform strategic decisions.
- Liaise with internal and external stakeholders, as well as global counterparts.
Qualifications
- Proven experience in managing direct-to-consumer operations within the luxury fashion industry.
- Strong understanding of digital merchandising and content management.
- Experience in developing and implementing sales strategies.
Skills
Experience
A minimum of 5 years of experience in a similar role within the luxury fashion industry, with a focus on direct-to-consumer operations and digital strategy.
Education
Bachelor's degree in Business Administration, Marketing, or a related field.
Workplace
This position is based in Shanghai, Shanghai, China. Cerulean lists 410 open roles in Shanghai, including 15 posted recently. The broader Shanghai area accounts for 436 active listings on Cerulean, 16 of which are new. In China as a whole, Cerulean currently features 1.769 open positions, with 30 posted this week.
Benefits
Competitive benefits package including health insurance, retirement plans, and employee discounts on Gucci products.
Culture
Gucci fosters a culture of innovation and creativity, encouraging employees to challenge conventions and push boundaries. The work environment is dynamic and fast-paced, with an emphasis on collaboration and professional growth. Gucci values diversity and inclusion, creating a workplace where every employee can thrive.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.