Gucci Head of Social Media
- Employment
- Full-Time
- Seniority
- Director
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 28, 2026
About Gucci
Gucci, one of the world’s most influential luxury houses, offers employees the opportunity to contribute to a Florentine legacy defined by creativity, craftsmanship and cultural daring. As part of Kering, the Maison combines Italian heritage with a progressive global outlook, fostering careers across design, retail, clienteling, merchandising, digital, operations and corporate functions. Gucci seeks individuals who bring curiosity, excellence and an entrepreneurial spirit, supporting them through inclusive leadership, learning opportunities and international mobility. Its workplace celebrates self-expression, collaboration and innovation, while upholding exacting standards of quality, sustainability and client experience.
Gucci Head of Social Media in Shanghai – Lead luxury brand strategy, influencer partnerships, and digital storytelling across China's social landscape.
Role & Responsibilities
- Anticipate and communicate industry changes, cultural nuances, and local policy impacts (e.g. government regulations, emerging trends in music and entertainment) to internal stakeholders
- Develop and execute social media strategies that elevate Gucci's brand image and create long-term desirability through storytelling on owned platforms and with key opinion leaders
- Amplify Gucci's presence and relationships within fashion, entertainment, art, and sports industries to drive retail sales and brand awareness
- Formulate cross-departmental collaboration opportunities leveraging ambassadors, PR, brand events, and store activities to create integrated brand experiences
- Partner with Product Marketing, Merchandising, and Client Engagement functions to ensure social strategy aligns with global and local business priorities
- Provide regular updates to global social media stakeholders on China market developments and emerging trends
- Proactively monitor social media for sensitive word-of-mouth and potential reputation risks, proposing solutions in partnership with Corporate PR
- Manage budget planning and allocation, maximizing value extraction from all social media investments
- Lead team members with flexibility and adaptability to foster a cohesive working environment
- Work independently while maintaining strategic alignment with VP of Communications and global stakeholders before executing major initiatives
Qualifications
- Demonstrated expertise in luxury brand social media strategy and execution
- Deep understanding of Chinese social media landscape, platforms, and cultural nuances
- Proven track record of amplifying brand presence and driving measurable business impact through digital channels
- Strong stakeholder management skills across multiple functions and geographies
- Experience managing social media budgets and optimizing return on investment
Skills
Experience
Substantial experience in luxury brand marketing or social media leadership, with demonstrated success in managing social strategies across multiple platforms and markets. Prior exposure to the Chinese market and understanding of local digital ecosystems, regulatory environment, and consumer behavior is highly valued.
Education
Bachelor's degree in Marketing, Communications, Business, or a related discipline.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Gucci fosters a creative, inclusive workplace where individuality, craftsmanship, and cultural curiosity are central to how teams collaborate. As an employer, the Maison encourages bold ideas and personal expression while maintaining a strong commitment to excellence, innovation, and responsible luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Gucci, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Director of Social Media Strategy», «Social Media Strategy Leader», «Head of Digital Communications», «Social Media Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.