Gucci Global Influencer Relations Manager

About Gucci

Gucci, one of the world’s most influential luxury houses, offers employees the opportunity to contribute to a Florentine legacy defined by creativity, craftsmanship and cultural daring. As part of Kering, the Maison combines Italian heritage with a progressive global outlook, fostering careers across design, retail, clienteling, merchandising, digital, operations and corporate functions. Gucci seeks individuals who bring curiosity, excellence and an entrepreneurial spirit, supporting them through inclusive leadership, learning opportunities and international mobility. Its workplace celebrates self-expression, collaboration and innovation, while upholding exacting standards of quality, sustainability and client experience.

Gucci seeks a Global Influencer Relations Manager to lead its worldwide influencer strategy, creator partnerships and talent engagement, building cultural relevance and visibility across organic and paid channels. The role leads a high-performing team and collaborates with global and regional stakeholders; compensation is €55,000 gross annually, with an annual target bonus of up to 15% under the applicable company-level collective agreement and CCNL Industria Pelli e Succedanei (D111).

Role & Responsibilities

• Define and lead Gucci’s global influencer and creator engagement strategy.
• Build a global network of influencers, creators, cultural talents and opinion leaders aligned with Gucci’s vision.
• Identify emerging voices, trends and communities shaping fashion, culture and digital engagement.
• Develop high-impact influencer partnerships that enhance brand desirability, cultural relevance and visibility.
• Lead organic and paid partnerships, including talent negotiations, campaign deliverables and content usage rights.
• Integrate creators into key brand moments, campaigns, fashion shows, launches and cultural initiatives.
• Develop innovative creator collaborations and social-first storytelling opportunities.
• Integrate creator content into Gucci’s editorial calendar and amplify it across owned, earned and paid channels.
• Partner with Brand Image, Social, Entertainment, PR, Marketing and regional teams to deliver a unified talent strategy.
• Guide and support regional markets in implementing a consistent global influencer vision.
• Establish global guidelines and best practices to align influencer activities across regional markets.
• Foster long-term relationships with leading talents, agents and industry stakeholders worldwide.
• Lead strategic gifting and advocacy programmes that generate authentic engagement and brand affinity.
• Keep Gucci at the forefront of creator marketing, digital culture and emerging platforms.
• Use insights, social listening and performance data to inform strategy and optimize investments.
• Set campaign KPIs and oversee partnership and gifting reports, including engagement, earned media value and measurable business impact.
• Manage influencer marketing budgets and ensure strong return on investment.
• Oversee external agencies and strategic partners to deliver excellence across activations.
• Lead and inspire a high-performing team, fostering creativity, innovation and collaboration.

Qualifications

• 10+ years of experience in influencer marketing, talent relations, communications or digital marketing, ideally within luxury, fashion, lifestyle or entertainment.
• Proven track record developing global influencer and creator strategies.
• Strong international network of creators, talent representatives and cultural stakeholders.
• Deep understanding of luxury consumers, digital culture and the evolving creator economy.
• Demonstrated success managing high-profile partnerships and global campaigns.
• Strong strategic thinking combined with a commercial and performance-driven mindset.
• Exceptional relationship-building, negotiation and stakeholder management skills.
• Strong leadership capabilities, with experience managing teams and agencies.
• Excellent analytical skills and the ability to translate insights into action.
• Strong knowledge of global and Chinese social platforms, including Instagram, TikTok, YouTube, Weibo, RED and Douyin.
• Fluent English; additional languages are a plus.

Skills

Experience

10+ years in influencer marketing, talent relations, communications or digital marketing, ideally within luxury, fashion, lifestyle or entertainment.

Workplace

Compensation

The base compensation for this position is EUR 55,000 per annum.

Benefits

Company canteen, supplementary health insurance and company welfare programme.

Culture

Gucci fosters a creative, inclusive workplace where individuality, craftsmanship, and cultural curiosity are central to how teams collaborate. As an employer, the Maison encourages bold ideas and personal expression while maintaining a strong commitment to excellence, innovation, and responsible luxury.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.