Gucci EMEA Performance & Digital Media Coordinator
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- €37,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 30, 2026
About Gucci
Gucci, one of the world’s most influential luxury houses, offers employees the opportunity to contribute to a Florentine legacy defined by creativity, craftsmanship and cultural daring. As part of Kering, the Maison combines Italian heritage with a progressive global outlook, fostering careers across design, retail, clienteling, merchandising, digital, operations and corporate functions. Gucci seeks individuals who bring curiosity, excellence and an entrepreneurial spirit, supporting them through inclusive leadership, learning opportunities and international mobility. Its workplace celebrates self-expression, collaboration and innovation, while upholding exacting standards of quality, sustainability and client experience.
Gucci seeks EMEA Performance & Digital Media Coordinator in Milano, Italy. Manage SEM, affiliates, and performance campaigns across multiple markets. 5+ years required.
Role & Responsibilities
- Plan, implement, analyze and optimize Paid Search campaigns across all EMEA markets, ensuring alignment with budget allocation, performance KPIs and synergy between SEA and SEO
- Manage and guide media agencies on optimization, testing and development of Paid Search, Affiliates and Performance channels, constantly striving for digital excellence and growth
- Drive cross-channel media strategy by challenging and sharing insights on product demand, audience behavior, campaign learnings and optimization
- Support as key internal stakeholder driving search revenue growth in the region
- Actively manage cross-channel performance projects and campaigns, ensuring KPI delivery through continuous optimization and performance analysis
- Grow and maintain relationships with the Affiliate network, ensuring visibility and communication around product launches in alignment with internal stakeholders (PR, Merchandising, Product Marketing)
- Continually refine the affiliate program by testing offers, identifying top-performing partners and onboarding new partners in line with brand tone of voice and guidelines
- Collaborate with e-Commerce and Merchandising teams to employ structured conversion optimization using A/B and multivariate testing of landing pages
- Ensure all brand content is aligned with SEO best practices
- Work hands-on with the entire marketing team, agencies and external partners to ensure an effective global digital strategy
Qualifications
- University degree in business, marketing or related field
- 5+ years of experience in digital performance marketing, preferably within retail, luxury or international environments
- Proven experience managing SEM campaigns and performance media activities across multiple channels (Display, Affiliates, Paid Social) and 10+ markets
- Proficiency with Performance Marketing tools (Google Analytics, Google Ads, Microsoft Ads, Google Data Studio)
- Knowledge of both content and technical aspects of SEO (Core Web Vitals, structured data, sitemaps, hreflang, canonical URLs)
- Experience with Affiliate Platforms and CPA models
- Proficiency with MS Office package (Excel, Word, PowerPoint)
- Fluent English language skills
Skills
Experience
5+ years of experience in digital performance marketing, preferably within retail, luxury or international environments. Proven track record managing SEM campaigns and performance media activities across multiple channels and markets.
Education
University degree in business, marketing or related field
Workplace
The role is situated in Milan, Lombardy, Italy.
Compensation
The base compensation for this position is EUR 37,000 per annum.
Benefits
Annual Target Bonus as per company-level collective agreement in force, up to 20% of Gross Annual Salary. NCBA D111 collective bargaining agreement applies.
Culture
Gucci fosters a creative, inclusive workplace where individuality, craftsmanship, and cultural curiosity are central to how teams collaborate. As an employer, the Maison encourages bold ideas and personal expression while maintaining a strong commitment to excellence, innovation, and responsible luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Gucci, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Performance Marketing Manager», «SEM & Performance Media Specialist», «Regional Digital Media Strategist», «Performance Channel Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.