Gucci China Commercial General Manager
- Employment
- Full-Time
- Seniority
- Director
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 14, 2026
About Gucci
Gucci, one of the world’s most influential luxury houses, offers employees the opportunity to contribute to a Florentine legacy defined by creativity, craftsmanship and cultural daring. As part of Kering, the Maison combines Italian heritage with a progressive global outlook, fostering careers across design, retail, clienteling, merchandising, digital, operations and corporate functions. Gucci seeks individuals who bring curiosity, excellence and an entrepreneurial spirit, supporting them through inclusive leadership, learning opportunities and international mobility. Its workplace celebrates self-expression, collaboration and innovation, while upholding exacting standards of quality, sustainability and client experience.
Gucci seeks a China Commercial General Manager in Shanghai to lead commercial strategy, retail operations, and omnichannel excellence across mainland China.
Role & Responsibilities
- Develop and implement the commercial strategy aligned with overall business and brand objectives
- Identify and evaluate growth opportunities across new and existing markets, products, and customer segments
- Assess market potential and support decisions related to network optimization, store expansion, relocations, and investment opportunities
- Lead and optimize the retail organization to achieve revenue targets and commercial objectives across all channels
- Establish and monitor sales KPIs, performance metrics, and reporting structures to drive accountability
- Oversee key account management and lead major commercial negotiations
- Ensure alignment between sales, marketing, merchandising, digital, and clientele functions
- Build, lead, and develop high-performing retail and commercial teams fostering a collaborative, customer-focused culture
- Support succession planning, talent development, and organizational capability growth
- Use data and analytics to inform decision-making and drive performance improvement
- Act as the voice of the customer, gathering localized feedback to enhance the overall customer experience and brand loyalty
- Collaborate with merchandising and operations teams on pricing strategies, forecasting, and budgeting
- Lead business development initiatives and expansion into new markets or sectors
Qualifications
- Bachelor's degree in Business Administration or a closely related field (Master's degree preferred)
- Minimum of five years' commercial management experience within luxury brands operating across Mainland China across all channels including e-commerce
- Proven commercial acumen and capability to oversee all retail channel operations end-to-end
- Track record of leading, nurturing, and developing diverse talents within a matrix organization spanning regional offices and global headquarters
- Fluent in both English and Mandarin Chinese
- Willingness to undertake travel for at least 50% of working time and accept rotational mobility assignments
Skills
Experience
Minimum of five years of commercial management experience within luxury brands operating across Mainland China, with demonstrated expertise in overseeing retail, duty-free, outlet, and e-commerce channels. The ideal candidate will have a proven track record of leading diverse, matrix-based teams across regional and global organizational structures and successfully driving revenue growth in competitive luxury markets.
Education
Bachelor's degree in Business Administration or a closely related field required; Master's degree preferred.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Gucci fosters a creative, inclusive workplace where individuality, craftsmanship, and cultural curiosity are central to how teams collaborate. As an employer, the Maison encourages bold ideas and personal expression while maintaining a strong commitment to excellence, innovation, and responsible luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Gucci, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Greater China Commercial Director», «China Commercial Strategy Director», «Regional Commercial Operations Director», «China Sales & Commercial Leader», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.