Groupe Les Échos-Le Parisien Web Analyst
Groupe Les Echos Le Parisien — Web Analyst in Paris (CDI). Ownership of audience KPIs, dashboards and editorial analyses across sites, apps and audio/video.
Overview
Groupe Les Echos Le Parisien is a leading French media group operating national and specialist titles across business, finance and culture. The organisation brings together editorial brands serving distinct audiences and invests in digital product development, audience growth and subscription strategies.
Role & Responsibilities
- Design, implement and maintain recurring dashboards and reports to monitor audience KPIs (reach, engagement, retention, conversion) across sites, applications, video and podcast formats.
- Partner with audience and editorial leads to define, refine and operationalise KPIs aligned with business and subscription objectives.
- Ensure data quality and coherence by contributing to analytics tracking specifications and validation processes.
- Conduct editorial performance analyses (theme/angle performance, source contribution, visit recurrence) and co-produce actionable recommendations with brand leads.
- Lead quantitative audience studies and triangulate findings with qualitative research (interviews, tests, questionnaires) to deepen segment-level understanding.
- Manage and animate the 'Les Echos & Moi' reader panel: recruitment, study prioritisation, community engagement and analysis of feedback.
Qualifications
- Minimum three years' experience as a web analyst or digital analyst, preferably in the media sector.
- Advanced proficiency in Excel and PowerPoint; demonstrable experience building clear, executive-ready reports and dashboards.
- Proven competence in data visualisation and dashboarding for non-technical stakeholders.
- Strong analytics tool knowledge; mastery of an analytics platform is expected and experience with Piano Analytics is a strong advantage.
- Excellent interpersonal and written communication skills, with proven ability to work transversally with editorial and product teams.
- Rigour, reliability, pedagogical approach and a capacity for concise synthesis.
Skills
Experience
Minimum three years in web or digital analytics, ideally within a media organisation, with hands-on delivery of dashboards, editorial analyses and audience studies.
Education
Bachelor's degree or equivalent experience in statistics, data science, economics, journalism, digital media or a related discipline.
Workplace
The role is situated in Paris, Île-de-France, France. There are currently 3.428 open positions in Paris on Cerulean, with 56 added recently. Within Île-de-France, Cerulean currently features 3.880 open roles, including 78 recent additions. Across France, Cerulean lists 4.467 open roles — 98 of them newly added.
Culture
The organisation fosters a journalistically driven, data-informed culture where editorial excellence is paired with audience and subscription growth. Teams collaborate cross-functionally across brands and digital product groups to translate analytics into tangible editorial and commercial outcomes.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Groupe Les Échos-Le Parisien, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Analytics Specialist», «Audience Insights Analyst», «Web Analytics Specialist», «Content Performance Analyst», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.