Groupe Les Échos-Le Parisien Subscription Product Manager

About Groupe Les Échos-Le Parisien

Groupe Les Échos-Le Parisien is a leading French media group, uniting influential titles, events, and services that inform economic, political, cultural, and civic life. As an employer, the Group offers a dynamic environment where journalistic excellence, digital innovation, data, marketing, events, and business expertise converge. Backed by the standards of a major media institution, it values intellectual curiosity, agility, responsibility, and a strong sense of public interest. Employees contribute to trusted brands with national reach while helping shape new formats, audiences, and experiences in a rapidly evolving media landscape.

Role & Responsibilities

• Develop and implement multi-channel commercial action plans for subscriber acquisition and retention across digital channels (website, mobile app, boutique, email) and offline channels (direct mail, inserts, telemarketing, collector networks)
• Ensure alignment and consistency of marketing campaigns across all digital channels in collaboration with the digital acquisition team
• Monitor and optimize subscriber reactivation and retention campaigns across print and digital subscriptions on all channels
• Propose continuous improvements to optimize key results including volume, value, and customer lifetime value
• Collaborate with product, creative direction, and communications teams to ensure marketing messages align with brand proposition and guidelines
• Work closely with data and customer innovation teams to leverage customer data, refine audience segments, and develop personalized messaging
• Manage and coordinate external vendors including marketing agencies, telemarketing providers, data brokers, printers, subscription managers, and digital tools
• Conduct competitive benchmarking and implement test-and-learn approaches to drive optimization
• Track and report weekly on key activity indicators (subscriber portfolio, acquisition, retention, trends)
• Monitor marketing campaign KPIs and provide recommendations for continuous improvement
• Deliver regular reporting and analysis to department leadership

Qualifications

• Bachelor's degree in marketing, communications, or business school diploma
• 2–5 years of demonstrated experience in operational marketing or customer marketing
• Experience in digital environments or subscription-based business models (media, services, e-commerce) preferred
• Proficiency with marketing tools, dashboards, and data analysis
• Strong organizational skills and ability to manage multiple concurrent campaigns with tight deadlines
• Fluent in data-driven decision-making and metrics analysis
• Demonstrated ability to collaborate with diverse internal and external stakeholders
• Test-and-learn mindset with strong problem-solving orientation

Skills

Experience

Minimum 3 years of operational or customer marketing experience, ideally within digital environments or subscription-based businesses such as media, services, or e-commerce.

Education

Bachelor's degree in marketing, communications, or equivalent business school diploma.

Workplace

Culture

Groupe Les Échos-Le Parisien offers a dynamic, editorially driven workplace where journalistic excellence, innovation, and public-impact storytelling are central to the culture. As an employer, it brings together diverse media, digital, events, and business expertise, encouraging collaboration, agility, and responsibility in a fast-evolving information environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.