Groupe Les Échos-Le Parisien Research Director, Media

About Groupe Les Échos-Le Parisien

Groupe Les Echos‒Le Parisien is a major French media group combining national business and general-interest news brands across print, digital and events. The organisation places strong emphasis on audience intelligence, commercial insight and digital innovation, and operates with multidisciplinary teams that bridge editorial, commercial and research expertise.

Role & Responsibilities

• Own client relationships from brief to presentation: translate commercial objectives into research briefs and present findings to senior client stakeholders.
• Design, write and price study proposals independently and in partnership with the Media Department Director; manage study budgets, subcontracting and margin control.
• Plan and run media studies end-to-end (methodology, field coordination, analysis), produce deliverables and translate results into operational and strategic recommendations.
• Coordinate cross-functional inputs (social listening, qualitative research, data teams) and manage external suppliers to ensure quality and on-time delivery.
• Lead, coach and develop junior researchers, interns and alternants; allocate resources and ensure team upskilling.
• Act as project director and commercial guarantor for departmental profitability and client satisfaction; intervene occasionally on other OpinionWay competencies (Opinion, Corporate, Brand Content) as required.

Qualifications

• Master’s degree (Bac+4/5) — business school, Master or Mastère Spécialisé in Marketing or equivalent.
• Minimum 5 years’ experience in marketing research, acquired in a market-research institute with direct exposure to media clients and media-market topics.
• Proven client-facing experience including proposal writing and budget management; prior experience in an advertising sales/regie environment is a plus.
• Fluent in English (written and spoken); professional-level French is expected for daily operation.
• Advanced proficiency with Excel and PowerPoint; regular, responsible use of AI tools in professional work in line with corporate AI guidelines.

Skills

Experience

At least 5 years of professional experience in marketing or audience research, specifically within a research institute or agency serving TV, radio, press and/or digital media clients; experience with international studies and advertising market metrics is desirable.

Education

Master’s degree (Bac+4/5) in business, marketing, or a related discipline.

Workplace

Benefits

Hybrid work: up to 2 days remote per week.

Culture

The organisation combines editorial seriousness with commercial and digital ambition; teams are collaborative, data-informed and attentive to innovation. The Media department values intellectual curiosity, operational rigor and cross-disciplinary cooperation within a human-scale, collegial environment.

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