Groupe Les Échos-Le Parisien Lifecycle Marketing Specialist

About Groupe Les Échos-Le Parisien

Groupe Les Échos-Le Parisien is a leading French media group, uniting influential titles, events, and services that inform economic, political, cultural, and civic life. As an employer, the Group offers a dynamic environment where journalistic excellence, digital innovation, data, marketing, events, and business expertise converge. Backed by the standards of a major media institution, it values intellectual curiosity, agility, responsibility, and a strong sense of public interest. Employees contribute to trusted brands with national reach while helping shape new formats, audiences, and experiences in a rapidly evolving media landscape.

Role & Responsibilities

• Identify and activate readers with high conversion potential by using reading signals, responding to breaking news, and converting warm and hot leads into subscribers through targeted inbound initiatives.
• Engage and support newly recruited subscribers on introductory offers to maximize conversion to long-term subscriptions and limit early churn.
• Manage subscription renewal and retention initiatives, including coordinating telemarketing providers, running campaigns, monitoring performance, and contributing to commercial policy with the Business Manager.
• Draft or co-draft subscriber communications, including sales arguments, telemarketing scripts, retention emails, and campaign materials, ensuring an appropriate tone and editorial consistency.
• Manage and monitor recurring and event-based partnerships that support subscriber engagement and retention.
• Report regularly on engagement, retention, and conversion indicators, and share field insights to inform commercial and editorial strategy.
• Bring editorial sensibility and media curiosity to subscriber communications, writing emails, sales arguments, scripts, and offer copy aligned with the publication’s editorial line.

Qualifications

• Higher education in marketing, customer relations, or e-commerce.
• Recognized for rigor and customer relationship skills; able to manage several campaigns simultaneously against clear objectives and short deadlines.
• Organized and proactive.
• Comfortable with marketing tools, dashboards, and numerical data; able to analyze results and develop concrete recommendations.
• Curious and data-oriented, with the ability to collaborate with internal and external stakeholders and challenge service providers.
• Good knowledge of CRM and email marketing tools.
• Good knowledge of online and offline acquisition levers; interest in data, customer journey optimization, and continuous improvement is an advantage.
• Avid reader with a strong interest in media and the press; strong writing skills.

Skills

Experience

At least 2 years, ideally 3–5 years, in a role focused on retention, CRM, subscriptions, or growth; ideally in the content industry or with an interest in it.

Education

Higher education in marketing, customer relations, or e-commerce.

Culture

Groupe Les Échos-Le Parisien offers a dynamic, editorially driven workplace where journalistic excellence, innovation, and public-impact storytelling are central to the culture. As an employer, it brings together diverse media, digital, events, and business expertise, encouraging collaboration, agility, and responsibility in a fast-evolving information environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.