Groupe Les Échos-Le Parisien Junior Digital Acquisition Specialist

About Groupe Les Échos-Le Parisien

Groupe Les Échos-Le Parisien is a leading French media group, uniting influential titles, events, and services that inform economic, political, cultural, and civic life. As an employer, the Group offers a dynamic environment where journalistic excellence, digital innovation, data, marketing, events, and business expertise converge. Backed by the standards of a major media institution, it values intellectual curiosity, agility, responsibility, and a strong sense of public interest. Employees contribute to trusted brands with national reach while helping shape new formats, audiences, and experiences in a rapidly evolving media landscape.

Role & Responsibilities

• Design, implement, and optimize engagement and subscriber acquisition campaigns across Facebook, Instagram, Google, email, and other digital platforms
• Collaborate closely with the data team to enhance campaign targeting and performance optimization
• Define, monitor, and optimize key performance indicators for campaigns, recruitment, and retention metrics; produce regular reporting and analytics
• Manage media buying budget within assigned allocation and measure campaign return on investment
• Work with the cross-functional CRM team on subscriber engagement initiatives
• Conduct technology research, competitive benchmarking, and test-and-learn initiatives to identify innovative solutions and data-driven insights for the team
• Coordinate internal and external stakeholders on content and media kit development; manage and challenge media agency partners

Qualifications

• Bachelor's degree (+5 years of study) with ideally a specialization in digital strategy
• First experience in a similar role, including internships and apprenticeships, preferably in media or advertising agencies
• Proficiency with analytical tools including Google Analytics and AT Internet
• Demonstrated expertise with digital advertising platforms: Google Ads, DV360, Facebook, and Data Studio
• Experience with email marketing tools; Adobe experience preferred
• Knowledge of Google Search Console and Facebook Business Manager

Skills

Experience

Entry-level candidate with prior experience through internships or apprenticeships in digital marketing, ideally within media or advertising agency environments. Demonstrated hands-on experience managing digital acquisition campaigns and working with analytics platforms required.

Education

Bachelor's degree (5 years of study) with preferably a specialization in digital strategy.

Workplace

Culture

Groupe Les Échos-Le Parisien offers a dynamic, editorially driven workplace where journalistic excellence, innovation, and public-impact storytelling are central to the culture. As an employer, it brings together diverse media, digital, events, and business expertise, encouraging collaboration, agility, and responsibility in a fast-evolving information environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.