Groupe Les Échos-Le Parisien Head of Audiences
Les Echos Le Parisien — Head of Audiences (Paris). Lead digital distribution, audience growth and subscription acquisition for editorial content.
Overview
Les Echos is a leading French business media brand within Groupe Les Echos Le Parisien, recognised for in-depth economic and financial journalism and a strong digital presence. The title sits inside a larger media group that combines editorial rigour with ambitious digital transformation and audience growth objectives.
Role & Responsibilities
- Define and execute end-to-end digital distribution strategies to increase reach and conversion across articles, video, podcasts and social channels.
- Partner closely with thematic editorial teams to tailor content distribution plans, leveraging SEO, analytics and platform best practices.
- Drive subscriber acquisition through editorial content initiatives and coordinate with subscription and CRM teams to align funnels and segments.
- Design and manage newsletter strategy across audiences and CRM segments, including performance monitoring and iteration.
- Collaborate with the social media team to optimise content exposure and format for each platform, and oversee promotional plans for podcasts via platform partnerships.
- Set and track KPIs, produce regular performance reporting, identify growth levers and translate insights into operational actions for editorial and product teams.
- Work transversally with Product, Analytics, Commercial (ad sales) and Brand Directors to align distribution, product adoption and monetisation opportunities.
Qualifications
- 10+ years of demonstrable experience in digital audience development, ideally within a media, content platform or editorial environment.
- Deep knowledge of distribution and acquisition levers: SEO, social media, newsletters and third-party content platforms.
- Strong data literacy with proven ability to interpret analytics, define KPIs and run performance-driven experiments.
- Proven experience working cross-functionally with editorial, product, CRM and commercial teams to operationalise growth strategies.
- Informed interest in economic and financial news to effectively liaise with editorial teams and understand content editorialline.
Skills
Experience
Minimum 10 years in digital audience growth or distribution roles, with a track record of growing reach and subscriber acquisition in a media or editorial context.
Education
Bachelor's degree in journalism, communications, marketing, or a related discipline; advanced degree or equivalent professional experience preferred.
Workplace
The successful candidate will be located in Paris, Île-de-France, France. 3.428 luxury roles are listed in Paris on Cerulean, 56 posted in the last 48 hours. Across the Île-de-France region, Cerulean lists 3.880 open positions — 78 listed in the past two days. Cerulean currently advertises 4.467 open roles in France, including 98 added in the last 48 hours.
Culture
Les Echos fosters a digitally driven newsroom culture that values editorial excellence, data-informed decision-making and cross-disciplinary collaboration. The environment rewards initiative and collective ownership of audience and subscription growth within a prestigious business-media setting.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Groupe Les Échos-Le Parisien, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Audience Manager», «Digital Audience Lead», «Audience Development Manager», «Content Distribution Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.