Groupe Les Échos-Le Parisien Digital Marketing & CRM Project Coordinator (B2B) — Internship

About Groupe Les Échos-Le Parisien

Groupe Les Echos Le Parisien is a leading French media group combining national business journalism and broad general-interest press. Its Capital Finance editorial line is widely regarded as a reference for corporate finance, private equity and M&A professionals, and the group operates at the intersection of journalism, events and specialist B2B information services.

Role & Responsibilities

• Plan, build and execute email marketing campaigns for subscribers and prospects using the company CRM: calendar management, content coordination with journalists and creative teams, QA and campaign programming.
• Design and deploy marketing automation journeys (welcome flows, end-of-subscription, re-subscription propositions) and maintain automated workflows.
• Provide logistical support for B2B events aimed at finance professionals and implement pre- and post-event CRM communications; update event webpages and manage replay/video assets.
• Draft briefing materials for LinkedIn posts and video montages to promote the Capital Finance offering; coordinate partnerships.
• Write and optimise paywall wording and on-site promotional copy to support subscriber acquisition.
• Monitor and analyse subscription portfolio performance (overall portfolio, by sector, by sales rep), track new subscribers and unpaid accounts, and produce basic performance reports to inform acquisition tactics.

Qualifications

• Currently enrolled in a master's program (business school or university) in marketing, communications, business or a related discipline.
• Strong interest in finance and media, with curiosity for corporate finance and M&A topics.
• Excellent written and verbal communication skills in French; ability to produce clear, engaging editorial and promotional copy.
• Analytical mindset and comfort working with numbers; ability to synthesize data into actionable recommendations.
• Practical digital skills, including experience with Excel and familiarity with CRM-driven campaigns.
• Organised, proactive, and able to coordinate multiple stakeholders (journalists, creatives, events teams) under tight deadlines.

Skills

Experience

No prior professional experience required; position is tailored to master's-level students or recent graduates seeking an applied internship in digital marketing and B2B CRM within a media environment.

Education

Enrolment in a master's degree (business school or university) in marketing, communications, business administration or a related field.

Workplace

Benefits

Subscription to Les Echos and Capital Finance; access to the company restaurant; 50% reimbursement of public transport; opportunities to attend conferences and internal events; discounted cinema tickets.

Culture

The Groupe Les Echos Le Parisien environment blends journalistic rigour with commercially-driven digital initiatives, encouraging curiosity about economic and financial topics. Teams are newsroom-adjacent and collaborative, offering exposure to events, editorial stakeholders and professional development through conferences and internal programming.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.