Groupe Les Échos-Le Parisien Digital Analyst Intern

About Groupe Les Échos-Le Parisien

Groupe Les Échos-Le Parisien is a leading French media group, uniting influential titles, events, and services that inform economic, political, cultural, and civic life. As an employer, the Group offers a dynamic environment where journalistic excellence, digital innovation, data, marketing, events, and business expertise converge. Backed by the standards of a major media institution, it values intellectual curiosity, agility, responsibility, and a strong sense of public interest. Employees contribute to trusted brands with national reach while helping shape new formats, audiences, and experiences in a rapidly evolving media landscape.

The Digital Analyst Intern measures and analyses digital data across Les Echos brands’ online services, supporting business units with performance reporting, tracking, testing and optimisation. This is an on-site internship in Paris.

Role & Responsibilities

• Measure and analyse digital data across Les Echos brands’ online services to help business units manage their internet activities, working within a 15-person team and with product marketing, advertising sales, technology, editorial, audience and communications teams.
• Analyse website performance and KPIs using measurement tools, including Piano Analytics.
• Automate, produce and analyse audience dashboards and weekly and monthly reports; participate in brand committees using Looker Studio.
• Contribute to the technical implementation and testing of web analytics tools, including Google Tag Manager and Piano Analytics; enhance tracking and ensure its stability and reliability.
• Gather requirements, define KPIs and develop tagging plans for new pages, sections, websites and applications.
• Administer digital analytics tools and support internal teams in using them.
• Monitor and analyse A/B tests and propose tests to optimise customer journeys using AB Tasty.
• Analyse internet users’ behaviour and website performance, and provide optimisation recommendations.
• Monitor competitors and analyse evolving digital usage and best practices.
• Plan the Analytics team’s tasks using Jira.
• Continuously monitor digital innovations and trends in analytics and AI.

Qualifications

• Currently pursuing or holding a master’s-level qualification (Bac +4/5) in business, statistics, or a university programme related to media, the web and/or marketing.
• Strong interest in the web and a very good understanding of digital media.
• Organised, with sound project management fundamentals for working with cross-functional teams.
• Rigorous and intellectually curious.
• Analytical, with strong writing and synthesis skills.
• Strong numerical aptitude and ability to process, use and explain data.
• Knowledge of web analytics tools such as Google Analytics and Piano Analytics is highly valued.
• Advanced Excel proficiency, including formulas, pivot tables and lookup functions, and basic SQL knowledge.

Skills

Experience

Entry-level

Education

Bac +4/5 in business, statistics, or university-level studies in media, web and/or marketing.

Workplace

Culture

Groupe Les Échos-Le Parisien offers a dynamic, editorially driven workplace where journalistic excellence, innovation, and public-impact storytelling are central to the culture. As an employer, it brings together diverse media, digital, events, and business expertise, encouraging collaboration, agility, and responsibility in a fast-evolving information environment.

About Cerulean

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