- Location
- Paris Île-de-France France
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Nov 12, 2026
About Groupe Les Échos-Le Parisien
Groupe Les Échos-Le Parisien is a leading French media group, uniting influential titles, events, and services that inform economic, political, cultural, and civic life. As an employer, the Group offers a dynamic environment where journalistic excellence, digital innovation, data, marketing, events, and business expertise converge. Backed by the standards of a major media institution, it values intellectual curiosity, agility, responsibility, and a strong sense of public interest. Employees contribute to trusted brands with national reach while helping shape new formats, audiences, and experiences in a rapidly evolving media landscape.
Reporting to the CRM and Digital Projects Manager within the group’s Reader Revenue Subscriptions division, the CRM Project Manager will operationally implement omnichannel relationship programmes for Investir and Mieux Vivre Votre Argent. The role is a permanent, full-time position with hybrid working.
Role & Responsibilities
- Contribute to defining the CRM strategy with B2C marketing teams and the manager.
- Design relevant, personalised and automated customer programmes for different subscriber and prospect segments across the brands Investir and Mieux Vivre Votre Argent.
- Identify and implement AI-driven personalisation and productivity initiatives.
- Design and maintain targeting workflows, emails, push notifications and SMS using Adobe and Batch.
- Run tests and optimise campaigns to ensure successful delivery.
- Analyse campaign results and identify areas for improvement.
- Contribute to cross-functional projects with the group’s Client Marketing, Data, Digital, Legal, Product and Audiences teams.
- Write creative briefs for the in-house studio and the AI agents made available.
- Monitor technology, competitors and best practices in CRM and customer relations.
Qualifications
- At least 5 years of experience as a CRM Project Manager.
- Organised, able to work in project mode with multidisciplinary teams and manage several projects simultaneously.
- Curious and proactive about AI for Business.
- Strong empathy and understanding of customer needs and journeys, with a commitment to continually improving the customer experience.
- Rigorous, detail-oriented, with excellent spelling and strong writing skills.
- Experience with market email-routing tools.
- Adobe Campaign Classic knowledge is required; Batch and HTML are a plus.
- Comfortable with numbers and able to analyse campaign results.
- Interest in digital project management.
Skills
Experience
At least 5 years as a CRM Project Manager.
Workplace
The role is situated in Paris, Île-de-France, France.
Explore jobs in Île-de-France or in France.
Culture
Groupe Les Échos-Le Parisien offers a dynamic, editorially driven workplace where journalistic excellence, innovation, and public-impact storytelling are central to the culture. As an employer, it brings together diverse media, digital, events, and business expertise, encouraging collaboration, agility, and responsibility in a fast-evolving information environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.