Groupe Les Échos-Le Parisien B2B Business Analyst

About Groupe Les Échos-Le Parisien

Groupe Les Échos-Le Parisien is a leading French media group, uniting influential titles, events, and services that inform economic, political, cultural, and civic life. As an employer, the Group offers a dynamic environment where journalistic excellence, digital innovation, data, marketing, events, and business expertise converge. Backed by the standards of a major media institution, it values intellectual curiosity, agility, responsibility, and a strong sense of public interest. Employees contribute to trusted brands with national reach while helping shape new formats, audiences, and experiences in a rapidly evolving media landscape.

Role & Responsibilities

• Analyze the portfolio by company and sector, including penetration rates, sector developments, and trends by function, to identify and prioritize opportunities and inform sales and marketing teams.
• Map priority clients for account development and business development, including organizational structures, team sizes, service-level penetration rates, and comparisons with competitors.
• Produce market analyses covering company volumes, penetration rates, and potential by segment.
• Conduct reader studies on the profiles and needs of B2B clients.
• Provide sales and marketing teams with actionable recommendations.
• Take ownership of business reporting on portfolio, revenue, and recruitment, including developing and managing tools and overseeing automation projects.
• Lead reporting automation projects in collaboration with the data team.
• Co-lead data-enrichment projects with Client Marketing and the data team, covering information such as job function, employee numbers, and team sizes; consolidate B2B requirements for external enrichment and proactively explore AI initiatives.
• Own Salesforce projects and the CRM’s evolution towards more comprehensive use.
• Lead projects to structure B2B data flows between Salesforce and databases, in collaboration with Data and IT.
• Identify data requirements and lead associated projects, including the fraud dashboard and portfolio data visualizations.
• Train and support key users on new features and best practices.

Qualifications

• At least 5 years of experience in B2B business analysis or portfolio management.
• Advanced proficiency with reporting and data analytics tools, including Excel, SQL, Tableau, and Power BI.
• Good understanding of B2B marketing and sales challenges.
• Experience with Salesforce administration, CRM project management, and database integration.
• Ability to work cross-functionally and structure strategic projects.
• Autonomy, initiative, and the ability to propose operational and strategic solutions.
• Interest in AI and process and tool automation.

Skills

Experience

At least 5 years in B2B business analysis or portfolio management.

Culture

Groupe Les Échos-Le Parisien offers a dynamic, editorially driven workplace where journalistic excellence, innovation, and public-impact storytelling are central to the culture. As an employer, it brings together diverse media, digital, events, and business expertise, encouraging collaboration, agility, and responsibility in a fast-evolving information environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.