Glashütte Original Performance Marketing Specialist
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Aug 27, 2026
About Glashütte Original
Glashütte Original is a distinguished German watchmaker rooted in the historic horological town of Glashütte, Saxony, where precision engineering and artisanal refinement have defined its identity since the 19th century. As an employer, the Maison offers an environment shaped by craftsmanship, technical excellence, and a deep respect for heritage, while encouraging innovation in contemporary mechanical watchmaking. Its teams contribute to an integrated manufacture renowned for in-house movements, meticulous finishing, and timeless design. Employees join a culture of patience, rigor, and pride, where specialized expertise is cultivated and each role supports the preservation and advancement of German haute horlogerie.
Glashütte Original seeks a Performance Marketing Specialist in Glashütte, Germany to manage data-driven SEA campaigns and drive digital growth.
Role & Responsibilities
- Plan, manage, and optimize SEA campaigns on Google Ads, Bing Ads, and shopping platforms
- Monitor and optimize key performance indicators including CPO, ROAS, CTR, and conversion rates
- Develop and continuously refine keyword strategies based on market and user behavior trends
- Design and execute A/B tests for ad copy, landing pages, and bidding strategies
- Implement automation and scripting solutions to enhance campaign efficiency and performance
- Analyze campaign performance data and produce comprehensive reporting with actionable recommendations
- Manage budget allocation and spending across defined market segments
- Collaborate with SEO and social advertising teams to identify and leverage cross-channel opportunities
Qualifications
- Demonstrated expertise with Google Ads, particularly Search and Display campaigns
- Experience with tracking and analytics tools
- Strong analytical and quantitative reasoning skills
- Proficiency in data interpretation and trend analysis
- Target-oriented mindset with proven digital acumen
- Excellent organizational and time-management capabilities
- Structured, independent work methodology combined with collaborative team orientation
Skills
Experience
Demonstrated professional experience managing search engine advertising campaigns, with proven track record in performance optimization across multi-channel digital environments. Experience with Shopping campaigns is advantageous.
Education
Not specified; typically a Bachelor's degree in marketing, digital marketing, business, or related discipline is expected, though specific educational requirements are not stated in the source material.
Workplace
This position is based in Glashütte, Sachsen, Germany, within easy reach of Dresden.
Benefits
30 days annual leave; flexible working hours with no core hours; 39-hour work week; employer-supported pension scheme; subsidized on-site restaurant with panoramic views; 100% job ticket reimbursement; childcare subsidy; JobRad bike leasing; employee discounts with partner brands; regular team events
Culture
Glashütte Original fosters a workplace culture rooted in German watchmaking precision, artisanal mastery, and a deep respect for the heritage of Saxon horology. As an employer, the brand offers an environment where technical excellence, meticulous craftsmanship, and long-term skill development are valued, encouraging employees to contribute to timepieces of exceptional quality and authenticity.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Glashütte Original, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Marketing Strategist», «Search Engine Advertising Specialist», «Marketing Analyst», «Online Campaign Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.