Glashütte Original Marketing Manager

Closed The candidacy window for this position at Glashütte Original has closed.

While this position is no longer receiving submissions as of April 16, 2026, we invite you to explore further opportunities at Glashütte Original or browse all open roles.

Continue Your Search

We invite you to review more currently available roles:

Location
USA
└New York
└New York
Seniority
Manager
Posted
Apr 1, 2026

About Glashütte Original

Glashütte Original is a German haute horlogerie manufacture known for in-house movements, artisanal finishing and the ‘Made in Germany’ quality seal. As part of the Swatch Group, the brand combines traditional handcraftsmanship with modern production depth, operating an integrated manufactory in Glashütte that oversees development, fabrication and assembly of timepieces.

Glashütte Original seeks a Marketing Manager in New York, NY to lead U.S. brand, retail and campaign marketing for the luxury watchmaker.

Role & Responsibilities

  • Define and execute the U.S. marketing plan to elevate brand equity and drive retail and wholesale sales across the market.
  • Conceptualize and deliver integrated brand campaigns (digital, social, PR, retail) aligned with global product calendars and creative direction from HQ.
  • Manage product launches and seasonal collections, coordinating logistics, materials and retailer readiness for in-store activations.
  • Lead agency and vendor relationships (creative, media, PR, events) and supervise campaign production to ensure brand consistency and budget control.
  • Partner with regional retail and wholesale teams to create point-of-sale materials, sales training, and localised marketing programs.
  • Oversee events, VIP client experiences and influencer collaborations to strengthen client engagement and brand visibility.
  • Monitor campaign performance and KPIs; prepare regular reporting and insight-driven recommendations for optimization.
  • Act as primary liaison between U.S. commercial teams and Glashütte HQ to align messaging, timelines and product storytelling.

Qualifications

  • Bachelor’s degree in marketing, communications, business or a related discipline.
  • Minimum of 5 years of progressive marketing experience, preferably within luxury goods, watches, jewellery or premium lifestyle brands.
  • Demonstrable experience managing integrated brand campaigns, product launches and retail activations.
  • Strong project and budget management skills with experience supervising external agencies and cross-functional stakeholders.
  • Exceptional written and verbal communication skills and an aptitude for translating technical product details into compelling consumer narratives.
  • High level of attention to detail and an appreciation for craftsmanship and heritage-driven brand positioning.

Skills

Brand strategy and positioning Integrated campaign planning (digital, social, PR, retail) Product launch and collection planning Retail and wholesale marketing activation Agency management and vendor oversight Event and experiential production Marketing KPI measurement and performance reporting Budget management and cost control

Experience

At least five years of marketing experience with a proven track record in luxury or premium-brand environments; prior exposure to watches, jewellery or related sectors and experience working with retail and wholesale channels preferred.

Education

Bachelor’s degree in Marketing, Communications, Business Administration or related field.

Workplace

This position is based in New York, New York, USA.

Culture

The company blends traditional German watchmaking craftsmanship with contemporary manufacturing and international luxury retail. The workplace prizes precision, artisanal skill and cross-disciplinary collaboration, with close ties between the Glashütte manufactory and international commercial teams.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Glashütte Original, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Manager», «Marketing Communications Manager», «Luxury Brand Manager», «Retail Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.