Givenchy Social Media Manager

About Givenchy

Founded in Paris in 1952 by Hubert de Givenchy, Givenchy stands as a house of aristocratic elegance, audacious modernity, and exceptional savoir-faire within the LVMH family. As an employer, the Maison offers a dynamic environment where couture heritage meets contemporary creativity across fashion, accessories, and beauty. Its teams are invited to contribute to a culture shaped by craftsmanship, precision, collaboration, and a refined sense of client experience. Givenchy seeks individuals who combine artistic sensitivity with commercial intelligence, entrepreneurial spirit, and respect for tradition, empowering them to help advance a bold vision of luxury for a new generation.

Role & Responsibilities

• Oversee regional social strategy and planning, aligning with global plans where relevant.
• Integrate organic social content, activations and interactions, including WeChat ecosystem activity, to develop user journeys that strengthen brand image and experience.
• Coordinate with global social and content teams and local partners to organize social content and ensure timely communications across platforms in line with the social calendar.
• Follow global guidance and propose new content ideas to communicate the brand and product message with local adaptations.
• Act as a community liaison, monitor social media activity and public opinion trends or crises, and coordinate responses subject to brand management approval and alignment.
• Monitor and analyze social amplification, track results and provide insights to support budget efficiency and upper-funnel growth.
• Lead the influencer program with regional and global teams, aligning stakeholders on strategy, product focus, talent matrix and media placement plans.
• Build KOL, KOS and media matrices, clarify key performance indicators, and ensure planning and execution meet business goals.
• Support the MarCom Director with campaign planning and amplification; monitor content and assets and coordinate with relevant departments and agencies against campaign goals.
• Collaborate with global and local teams and agencies to create content for local projects and events.
• Write concise social captions that reflect brand codes and account for character limits and audience preferences.
• Use social networks to build a talent pool, select suitable talent for local campaigns, and maintain and enhance brand image and language.
• Design the social calendar and oversee execution of regional social activity.
• Manage social and content budgets to ensure investment efficiency.
• Provide weekly, monthly, quarterly and annual reports and maintain a social and content raw data pool.

Qualifications

• Demonstrated success operating omnichannel initiatives focused on brand building and accelerating digital journeys.
• 1–2 years in a social manager or higher-level position.
• Rich experience with digital campaigns and marketing projects.
• Leadership and teamwork experience.
• A proven record of successful, innovative marketing campaigns demonstrating creative flair.
• Sensitivity to social media and storytelling.
• Strong communication skills and the ability to inspire change.

Skills

Experience

Minimum 5 years; the requirements also state 1–2 years in a social manager or higher-level position.

Compensation

The base compensation for this position is CNY 30,000 per month.

Culture

Givenchy fosters a refined and creative workplace shaped by its couture heritage, where elegance, innovation, and exceptional craftsmanship guide daily collaboration. As an employer, the Maison values precision, individuality, and a forward-looking spirit, offering teams an environment where luxury expertise and bold artistic expression can thrive.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.