- Employment
- Full-Time
- Seniority
- Senior
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Oct 28, 2026
About Givenchy
Founded in Paris in 1952 by Hubert de Givenchy, Givenchy stands as a house of aristocratic elegance, audacious modernity, and exceptional savoir-faire within the LVMH family. As an employer, the Maison offers a dynamic environment where couture heritage meets contemporary creativity across fashion, accessories, and beauty. Its teams are invited to contribute to a culture shaped by craftsmanship, precision, collaboration, and a refined sense of client experience. Givenchy seeks individuals who combine artistic sensitivity with commercial intelligence, entrepreneurial spirit, and respect for tradition, empowering them to help advance a bold vision of luxury for a new generation.
Parfums Givenchy is hiring a Senior Omnichannel Consumer Activation Manager in Shanghai to lead consumer-centric omnichannel activation, retail marketing, events and CRM strategy. The role oversees channel partnerships, promotional planning, budgets, performance analysis and consumer recruitment and retention; it is a full-time, on-site office position.
Role & Responsibilities
- Develop and implement a distinctive, consumer-centric omnichannel activation plan, using Retail Marketing and CRM resources to achieve business targets, increase traffic and strengthen brand desirability.
- Partner with channel owners on personalized channel activations and collaborations, seeking strong channel visibility and earned resources to maximize business potential.
- Lead brand CRM strategy, client analysis and insight generation.
- Develop the annual retail marketing plan in line with brand strategy and sales targets to deliver yearly business objectives.
- Plan retail events that elevate brand image and optimize efficiency.
- Coordinate trade-resource allocation and monitor results to improve investment efficiency while elevating brand image and desirability.
- Work closely with Sales and Retail teams to design tailored support for Diamond and Gold points of sale.
- Review, analyze and share monthly activity and performance results.
- Track and analyze competitor trade activations and regularly share best practices.
- Support the Retail team in negotiating with landlords to secure high-quality visibility.
- Coordinate the omnichannel promotion approach, with a particular focus on promotions, and propose a clear differentiation plan.
- Manage budgets, forecasts and the follow-up and consumption of samples and gifts with purchase (GWP), maintaining an overall view of the omnichannel promotion strategy.
- Develop the CRM ecosystem through an annual plan tailored to the marketing calendar and consumer analysis.
- Design programs to retain loyal consumers and recruit new consumers.
- Identify opportunities to collaborate with landlords and activate their client bases through appropriate event placements.
- Lead discussions with global stakeholders to share local insights and validate local initiatives.
Qualifications
- Sufficient understanding of beauty-industry retail; cosmetics-related experience is preferred.
- At least 10 years of related experience and familiarity with retail operations.
- Passionate and innovative, with flexibility and an open mind.
- Excellent numerical and analytical skills, alongside a strong creative mindset.
- Strong sensitivity to the luxury sector.
- A can-do attitude and a history of exceeding expectations.
- Good communication skills.
- Ability to work independently and proactively.
- Results-driven.
- Ability to develop a strong team.
Skills
Experience
10 years or above of related experience
Culture
Givenchy fosters a refined and creative workplace shaped by its couture heritage, where elegance, innovation, and exceptional craftsmanship guide daily collaboration. As an employer, the Maison values precision, individuality, and a forward-looking spirit, offering teams an environment where luxury expertise and bold artistic expression can thrive.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Givenchy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Consumer Activation Manager», «Senior Omnichannel Marketing Manager», «Senior Retail Marketing Manager», «Senior CRM Activation Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.