Givenchy Senior Manager, CRM Analytics & Client Experience
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $110,000–125,000/year
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 19, 2026
About Givenchy
Givenchy is a Maison within the LVMH group recognized for its couture heritage and contemporary luxury ready-to-wear and leather goods. The brand combines creative rigor with global retail and digital operations; as part of LVMH, it offers employees access to multi‑disciplinary teams, international mobility, and the resources of a leading luxury conglomerate.
Givenchy seeks a Senior Manager, CRM Analytics & Client Experience in New York to lead CRM strategy, Salesforce Marketing Cloud deployment and boutique clienteling.
Role & Responsibilities
- Define and execute the global CRM strategy to support customer acquisition, engagement, retention and lifetime value in collaboration with Data, Clienteling, Digital Marketing and regional teams.
- Design and deploy highly personalized, data‑driven communication programs across one‑to‑one and one‑to‑many channels and manage a global customer outreach calendar.
- Develop customer lifecycle and omnichannel journey frameworks, automating and personalizing touchpoints between boutiques, e‑commerce and digital channels.
- Lead the evolution and adoption of clienteling tools and the Salesforce CRM database, ensuring data quality, collection processes and operational governance.
- Drive the implementation and roadmap for Salesforce Marketing Cloud (or comparable platforms) with IT and the LVMH group, defining milestones and measurement frameworks.
- Collaborate with boutique leadership to set and monitor weekly/monthly client KPIs, conduct monthly 1:1s and Team Briefings with Fashion Advisors, and provide coaching to elevate client books.
- Plan, support and measure boutique events and activations: curate invitation lists, execute personalized outreach, track sales and conversion impact, and optimize post‑event follow up.
- Integrate regional messaging platforms (WeChat, Line, Kakao) where relevant and partner with analysts to measure campaign impact and identify optimization opportunities.
- Define CRM and clienteling project roadmaps, coordinate cross‑functional training modules for market launches, and ensure local adoption across markets.
Qualifications
- Minimum five years' professional experience in CRM, digital marketing, client development or equivalent roles, ideally within luxury retail or premium consumer brands.
- Proven track record deploying CRM campaigns and outreach strategies across multiple channels and markets.
- Demonstrable experience with Salesforce CRM and implementation or operational use of Salesforce Marketing Cloud (or comparable email/messaging platforms).
- Strong analytical capability with experience measuring campaign performance and translating insights into tactical improvements.
- Leadership and coaching experience with boutique or retail teams to drive adoption, accountability and sales performance.
- Excellent communication skills in English; ability to collaborate across central, regional and store teams.
- Proficiency in Excel and PowerPoint; comfort working with IT and data teams to execute technical projects.
- Bachelor’s degree in Marketing, Business, Data Science or a related discipline preferred.
Skills
Experience
At least 5 years of progressively responsible experience in CRM, digital marketing or client management, with demonstrable leadership of campaign strategy, clienteling initiatives and cross‑channel execution.
Education
Bachelor’s degree in Marketing, Business, Data Science or related field preferred.
Workplace
The successful candidate will be located in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 110,000 to USD 125,000 per annum.
Benefits
Medical, dental and vision insurance; short‑ and long‑term disability; bonus structure; various paid time off programs and holiday pay; 401(k) retirement plan with employer contribution; employee discount/perks.
Culture
Givenchy is a creative luxury Maison that balances couture heritage with modern, global retail expansion. The work environment is collaborative and cross‑functional, with a strong emphasis on client experience, craftsmanship and data‑driven innovation within the LVMH ecosystem.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Givenchy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior CRM Manager», «CRM Analytics Manager», «Manager, Client Experience & CRM», «Client Development Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.