- Location
- Jing'an District Shanghai China
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Oct 27, 2026
About Givenchy
Founded in Paris in 1952 by Hubert de Givenchy, Givenchy stands as a house of aristocratic elegance, audacious modernity, and exceptional savoir-faire within the LVMH family. As an employer, the Maison offers a dynamic environment where couture heritage meets contemporary creativity across fashion, accessories, and beauty. Its teams are invited to contribute to a culture shaped by craftsmanship, precision, collaboration, and a refined sense of client experience. Givenchy seeks individuals who combine artistic sensitivity with commercial intelligence, entrepreneurial spirit, and respect for tradition, empowering them to help advance a bold vision of luxury for a new generation.
The Retail Marketing Manager at Parfums Givenchy develops consumer-centric trade marketing plans and leads retail event, promotion and omnichannel strategy. The role manages trade resources, budgets, forecasting and promotional materials, and partners with sales and retail teams to drive business performance and brand desirability.
Role & Responsibilities
- Develop and implement a consumer-centric trade marketing plan using marketing resources to achieve business targets, increase traffic and strengthen brand desirability.
- Coordinate and execute an omnichannel strategy for trade-related topics, with a focus on retail events and promotions.
- Develop an annual trade marketing plan aligned with brand strategy and sales targets to deliver annual business objectives.
- Plan and execute retail events by coordinating trade resource allocation and monitoring results to optimize investment efficiency and enhance brand image and desirability.
- Work closely with sales and retail teams to design tailored support for Diamond and Gold points of sale.
- Review, analyze and share monthly activity and performance results.
- Track and analyze competitors’ trade activations and regularly share best practices.
- Support the retail team in negotiating with landlords to secure high-quality visibility.
- Coordinate an omnichannel promotion approach and propose a clear differentiation plan.
- Manage budgeting, forecasting and follow-up and consumption of samples and gifts with purchase (GWP), maintaining an overview of the omnichannel promotion strategy.
Qualifications
- Sufficient understanding of beauty retail; cosmetics-related experience is preferred.
- At least 6 years of related experience and familiarity with retail operations.
- Passionate and innovative, with flexibility and an open mind.
- Excellent numerical and analytical skills and a strong creative mindset.
- Good luxury sensitivity.
- A can-do attitude and a track record of exceeding expectations.
- Good project management and communication skills.
- Ability to work independently and proactively.
- Results-driven.
- University degree.
- Fluent in English.
- Willingness to travel.
Skills
Experience
At least 6 years of related experience; familiar with retail operations.
Education
University degree
Workplace
This position is based in Jing'an District, Shanghai, China, within easy reach of Shanghai.
Explore jobs in China.
Culture
Givenchy fosters a refined and creative workplace shaped by its couture heritage, where elegance, innovation, and exceptional craftsmanship guide daily collaboration. As an employer, the Maison values precision, individuality, and a forward-looking spirit, offering teams an environment where luxury expertise and bold artistic expression can thrive.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Givenchy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Trade Marketing Manager», «Trade Marketing Manager», «Retail Marketing Lead», «Retail Promotions Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.