Givenchy PR Manager

About Givenchy

Founded in Paris in 1952 by Hubert de Givenchy, Givenchy stands as a house of aristocratic elegance, audacious modernity, and exceptional savoir-faire within the LVMH family. As an employer, the Maison offers a dynamic environment where couture heritage meets contemporary creativity across fashion, accessories, and beauty. Its teams are invited to contribute to a culture shaped by craftsmanship, precision, collaboration, and a refined sense of client experience. Givenchy seeks individuals who combine artistic sensitivity with commercial intelligence, entrepreneurial spirit, and respect for tradition, empowering them to help advance a bold vision of luxury for a new generation.

Role & Responsibilities

• Develop and execute integrated PR and EPR strategies to strengthen brand desirability, increase awareness and buzz, and support business objectives.
• Lead day-to-day PR activities for Givenchy Beauty China, maintaining consistent visibility across relevant media channels; handle editorial enquiries, media relationships and contact updates, draft and translate new-product press releases, and track coverage.
• Build and maintain relationships with key media contacts, editors and industry stakeholders.
• Manage PR retainer agencies, including annual and campaign plans, topic development, editorial pitching, media engagement, coverage tracking and performance evaluation.
• Monitor the media landscape, editorial trends and competitor activity to identify proactive PR opportunities.
• Lead end-to-end PR event planning and execution, from concept development and agency briefing through production, guest management, on-site delivery and post-event evaluation.
• Manage event agencies and production partners, ensuring creative quality, executional excellence, timeline control and budget efficiency.
• Coordinate with Global/HQ teams on event concepts, creative proposals, guest profiles, production requirements and approvals.
• Work cross-functionally with Marketing, Sales, Retail, E-commerce and other relevant teams to ensure smooth event execution and maximize impact.
• Lead paid social campaigns for key KCP events, such as 618 and Double 11, in alignment with the commercial and marketing calendar.
• Coordinate with the media team on post boosting, applying a strong understanding of KFS media mechanisms throughout planning, content strategy, amplification, optimization and performance review.
• Lead seeding strategy and execution as a long-term relationship-building tool; develop and maintain a diversified network of celebrities, talents, brand friends, KOLs, KOCs and other brand advocates.
• Identify and nurture potential brand advocates through regular engagement, gifting, product seeding and tailored communications; develop seeding plans and relationship strategies based on profiles, brand relevance, influence and potential collaborations.
• Manage day-to-day communications and relationships with celebrity management teams and talent agencies, ensuring smooth collaboration and consistent brand representation.
• Coordinate celebrity communications and execution, including asset requests, content and visual approvals, product communications, publicity arrangements and campaign schedules; ensure agreed materials and deliverables are delivered and approved on time.
• Build a strong understanding of the local entertainment industry, celebrity landscape and talent dynamics.
• Work with Sales and E-commerce teams to distribute PR/EPR content and provide required assets and PDPs for E-commerce needs.
• Ensure E-commerce content adheres to brand identity and presents a consistent, compelling brand image to engage consumers.
• Support the team leader in planning E-commerce campaigns for key seasons, coordinating resources and meeting business goals.
• Manage livestreams featuring celebrities and key KOLs.
• Deliver social KOL and media visits in support of offline, pop-up and HPP activities.

Qualifications

• Results-driven, proactive and accountable, with strong ownership and problem-solving capabilities.
• Excellent spoken and written English.
• Solid experience in PR, media relations and influencer marketing, preferably in the beauty, fragrance or fashion industry.
• Excellent communication and interpersonal skills, with the ability to work effectively with local and Global/HQ teams.
• Strong relationship management and communication skills, including experience handling celebrity and talent management teams and external agencies.
• Understanding of E-commerce marketing and paid media mechanisms; hands-on experience with KFS, short-video and livestreaming campaigns is a strong advantage.

Skills

Experience

Solid experience in PR, media relations and influencer marketing; the beauty, fragrance or fashion industry is preferred.

Culture

Givenchy fosters a refined and creative workplace shaped by its couture heritage, where elegance, innovation, and exceptional craftsmanship guide daily collaboration. As an employer, the Maison values precision, individuality, and a forward-looking spirit, offering teams an environment where luxury expertise and bold artistic expression can thrive.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.