Givenchy Head of Social Media

About Givenchy

Founded in Paris in 1952 by Hubert de Givenchy, Givenchy stands as a house of aristocratic elegance, audacious modernity, and exceptional savoir-faire within the LVMH family. As an employer, the Maison offers a dynamic environment where couture heritage meets contemporary creativity across fashion, accessories, and beauty. Its teams are invited to contribute to a culture shaped by craftsmanship, precision, collaboration, and a refined sense of client experience. Givenchy seeks individuals who combine artistic sensitivity with commercial intelligence, entrepreneurial spirit, and respect for tradition, empowering them to help advance a bold vision of luxury for a new generation.

Role & Responsibilities

• Define and drive Givenchy's global social media strategy in alignment with brand positioning and business objectives
• Develop and oversee the annual editorial calendar, integrating collection launches, campaigns, and event activations
• Ensure consistent brand tone, visual identity, and storytelling across all platforms (Instagram, YouTube, TikTok, Pinterest, X, WeChat, etc.)
• Monitor digital trends, algorithm updates, and competitive intelligence on an ongoing basis
• Supervise social media content production in close collaboration with Creative, Studio, and Communications teams
• Validate creative briefs for internal teams and external agencies, ensuring alignment with editorial vision
• Coordinate publishing schedules and cross-functional validation workflows
• Manage relationships with specialised social media agencies, content producers, and influencer partners
• Frame agency briefs, monitor deliverables, and evaluate performance against KPIs
• Lead vendor selection processes and supplier renewal cycles in coordination with Procurement and Legal
• Collaborate with the Media team to define paid social strategies and content amplification approaches
• Participate in global media planning and oversee paid campaign configuration across social platforms
• Analyse social media investment effectiveness and recommend optimisation strategies
• Ensure alignment between organic content and paid media initiatives
• Provide strategic and operational liaison with regional marketing teams (North America, China, Japan) to adapt content for cultural and local relevance
• Establish content localisation guidelines while maintaining Maison cohesion
• Monitor market-specific performance metrics and refine strategies accordingly
• Coordinate platform-specific local activations
• Supervise, mentor, and develop two direct reports
• Set individual objectives, conduct annual reviews, and support skills development
• Foster a collaborative, creative, and demanding work environment
• Define and track social media KPIs including engagement rates, follower growth, reach, share of voice, and conversion metrics
• Produce regular reports for the CMO and executive leadership
• Conduct campaign performance evaluations and formulate continuous optimisation plans

Qualifications

• Master's degree (Bac +5) from a business school, political science institute, university, or digital marketing/communications programme
• 8–12 years of social media experience, with significant background in luxury and fashion sectors
• Proven track record in strategic and managerial social media leadership roles
• Demonstrated knowledge of Chinese, Japanese, and North American market dynamics and specificities
• Extensive experience coordinating with specialised agencies and media teams
• Advanced proficiency across all major global and local social platforms
• Strong creative sensitivity and understanding of fashion house culture
• Mastery of analytics and social listening tools (Sprinklr, Brandwatch, Socialbakers, or equivalent)
• Solid project management competencies, multi-stakeholder coordination, and prioritisation skills
• Natural leadership ability with capacity to unite and motivate diverse teams

Skills

Experience

8 to 12 years of social media experience, with substantial background in luxury and fashion. Proven strategic and managerial leadership in social media roles. Familiarity with Chinese, Japanese, and North American market contexts and consumer dynamics. Demonstrated experience managing relationships with specialised agencies and coordinating with internal media teams.

Education

Master's degree (Bac +5) from a business school, political science institute, university, or programme specialising in digital marketing and communications.

Workplace

Culture

Givenchy fosters a refined and creative workplace shaped by its couture heritage, where elegance, innovation, and exceptional craftsmanship guide daily collaboration. As an employer, the Maison values precision, individuality, and a forward-looking spirit, offering teams an environment where luxury expertise and bold artistic expression can thrive.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.