Givenchy Global CRM Manager

About Givenchy

Givenchy is a Parisian maison renowned for its haute couture and ready-to-wear, operating within the Fashion & Leather Goods division of the LVMH Group. As part of LVMH, the brand combines a strong heritage of craftsmanship and creativity with the scale and resources of a global luxury house, offering roles that sit at the intersection of creativity, commerce and digital innovation.

Role & Responsibilities

• Define and drive the global CRM strategy to support customer acquisition, engagement, retention and revenue growth in alignment with Maison objectives.
• Design and implement highly personalized, data-driven communication strategies across one-to-one and one-to-many campaigns and channels.
• Build and optimize the customer lifecycle through end-to-end journey mapping, automation and orchestration of omnichannel touchpoints (boutiques, e‑commerce, digital).
• Lead the evolution and adoption of clienteling platforms to enable localized, data-informed clienteling and 1:1 commerce in partnership with regional teams and stores.
• Structure and maintain a global customer outreach calendar, identifying key journey moments and regional engagement opportunities.
• Develop, deploy and optimize local CRM campaigns and integrate regional platforms (WeChat, Line, Kakao, etc.).
• Measure campaign performance with analytics partners, identify improvement areas and iterate on targeting and segmentation.
• Manage CRM data governance and the Salesforce CRM database in collaboration with IT to ensure data quality and efficient collection processes.
• Lead the rollout and roadmap for Salesforce Marketing Cloud (or comparable solutions), coordinating milestones with IT and the LVMH group.
• Drive adoption through training, monthly performance reviews with store leaders, and in-person/virtual coaching for retail teams.

Qualifications

• Minimum 5 years' experience in CRM, digital marketing or client management, ideally within luxury retail or fashion.
• Proven track record designing and executing multi-channel CRM and lifecycle programs that drive client engagement and sales.
• Hands-on experience with Salesforce CRM and exposure to Salesforce Marketing Cloud or equivalent marketing automation platforms.
• Strong analytical proficiency with experience leveraging customer data to inform segmentation, personalization and measurement.
• Excellent collaboration skills and demonstrated success working in international, matrixed organisations.
• Proficiency in Microsoft Office (Excel, PowerPoint) and comfort presenting insights to senior stakeholders.

Skills

Experience

At least 5 years of progressive experience in CRM, digital marketing or client development within retail or luxury sectors, including demonstrated ownership of CRM programs, campaign execution across channels, and working within international or matrixed teams.

Education

Bachelor’s degree in Marketing, Business, Communications, or a related discipline preferred.

Workplace

Compensation

The base compensation for this position ranges from USD 110,000 to USD 125,000 per annum.

Benefits

Medical insurance, dental and vision coverage, short- and long-term disability, bonus structure, paid time off and holiday pay, employee discount/perks, 401(k) with employer contribution and automatic employee contribution.

Culture

Givenchy combines a creative, atelier-driven spirit with the commercial rigour of a global luxury group. The workplace emphasises high standards of craftsmanship and personalised client experience while fostering cross‑functional collaboration and international mobility within the LVMH ecosystem.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.