- Employment
- Contract
- Seniority
- Senior
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Nov 4, 2026
About Giorgio Armani
Giorgio Armani and Sergio Galeotti established the fashion house in Milan in 1975. Its softly tailored jackets shaped its early collections. L’Oréal develops the house’s beauty lines under licence, including fragrance, makeup and skincare.
The Senior CRM Executive will develop and implement local CRM strategies and programs for Giorgio Armani, using customer insights and data to strengthen engagement, loyalty and commercial opportunities. The role is fixed-term and covers platform management, customer journey mapping, data acquisition and segmentation, cross-functional collaboration, cost efficiency and external partnerships.
Role & Responsibilities
- Design and implement local CRM solutions to support profitable brand growth by engaging, retaining, upselling and recruiting consumers, and leveraging insights and data.
- Plan and deliver local CRM strategies to strengthen customer retention and loyalty and promote the brand and new products.
- Map the customer journey, analyze brand touchpoints and maximize commercial opportunities.
- Collaborate with cross-functional teams, including acquisition, analytics, eCommerce and merchandising, technology, creative and sales.
- Manage the local CRM platform, optimizing its use and ensuring it operates seamlessly across the organization and captures required information at key points in the customer lifecycle.
- Work with all departments to ensure CRM supports the needs of every aspect of the brand or division.
- Manage and monitor the data acquisition strategy in line with Group recommendations.
- Segment the database effectively for targeted marketing activities that reflect local behaviors.
- Create local CRM programs to engage consumers in line with local market specifics.
- Identify CRM opportunities across brands, categories and divisions.
- Improve efficiency and reduce costs by migrating to lower-cost channels when necessary.
- Develop local business opportunities through external partnerships.
Skills
Culture
At an Armani beauty counter, the work centers on fragrance consultations, makeup application and skincare advice. Beauty roles listed by L’Oréal belong to its licensed Armani business.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Giorgio Armani, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Customer Relationship Management Executive», «Senior CRM Specialist», «Senior Customer Engagement Executive», «Senior Client Relationship Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.