Galeries Lafayette Social Media Manager (Apprenticeship)
- Location
- ParisÎle-de-FranceFrance
- Employment
- Internship
- Seniority
- Intern
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 15, 2026
About Galeries Lafayette
A renowned French luxury maison active in fashion and leather goods. The employer operates within the upper echelons of the luxury industry and likely forms part of a larger luxury group; the organisation values craftsmanship, creative direction and meticulous brand stewardship across digital and retail touchpoints.
Alternance Social Media Manager at a leading French luxury maison in Paris — apprenticeship in social media, content and community management.
Role & Responsibilities
- Support development and execution of the social media content calendar in line with brand guidelines and seasonal campaigns.
- Create and adapt visual and written content for Instagram, Facebook, TikTok, and other platforms, ensuring premium creative standards.
- Manage day-to-day community engagement: responding to comments and messages, moderating conversations and cultivating brand advocates.
- Monitor social performance and produce regular analytics reports to inform content optimisation and campaign ROI.
- Coordinate with internal teams (creative, PR, ecommerce) and external partners (influencers, agencies) to deliver integrated activations.
- Conduct trend and competitor social listening to surface creative opportunities and audience insights.
Qualifications
- Currently enrolled in a recognised Bachelor's or Master's programme in Marketing, Communications, Digital Media or related discipline (alternance/apprenticeship eligible).
- Strong written communication and storytelling skills, with attention to tone and brand voice.
- Demonstrable interest in luxury fashion and a sensitivity for high-end visual aesthetics.
- Organised, proactive and able to manage multiple tasks within a fast-paced, calendar-driven environment.
Skills
Experience
Previous internship or work-study experience in social media, digital marketing or communications is advantageous but not mandatory; candidates should demonstrate relevant university coursework, personal or academic projects, or freelance experience in content production or community management.
Education
Enrolled in a Bachelor's or Master's programme in Marketing, Communications, Digital Media, or equivalent (eligible for alternance/apprenticeship).
Workplace
The successful candidate will be located in Paris, Île-de-France, France.
Culture
The workplace combines the rigor of a luxury maison with creative, collaborative energy. Apprentices are mentored within cross-functional teams and exposed to both strategic digital planning and hands-on content production, working to exacting standards while developing a refined aesthetic sensibility.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Galeries Lafayette, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Assistant (Apprenticeship)», «Digital Content Coordinator (Work-Study)», «Junior Social Media Strategist (Alternance)», «Social Media & Community Assistant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.