Galeries Lafayette Social Media and Influencer Marketing Intern
- Location
- Paris Île-de-France France
- Employment
- Internship
- Seniority
- Intern
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Sep 29, 2026
About Galeries Lafayette
Galeries Lafayette, a prestigious entity within the retail landscape, offers an exhilarating environment that embodies a lifestyle of fashion, beauty, home, jewelry, watchmaking, and gastronomy. As part of this vibrant and innovative group, employees are encouraged to embrace creativity and commitment, driving the evolution of commerce and enchanting customers with every interaction.
Groupe Galeries Lafayette seeks a Social Media & Influencer Marketing Intern (6 months, starting January 2027) in Paris to manage community engagement and content strategy for luxury watch and jewelry brands.
Role & Responsibilities
- Manage daily social media presence for Louis Pion and Galeries Lafayette-Royal Quartz, responding to comments, direct messages, and customer inquiries while representing brand voice across platforms
- Monitor and coordinate customer service escalations and dispute resolution on social channels in collaboration with internal customer service teams
- Develop and execute monthly editorial calendars and story schedules, incorporating trade campaigns, marketing initiatives, UGC, influencer partnerships, and promotional contests
- Craft compelling captions and select strategic hashtags to optimize post visibility and audience engagement
- Create innovative, interactive, and trend-driven content in feed and story formats, including product selections, thematic features, and brand inspirations
- Define sponsorship budgets and targeting parameters for each sponsored post while managing within monthly allocation constraints
- Monitor and analyze key performance indicators (KPIs) to extract actionable insights and refine social media best practices
- Identify and compile shortlists of influencers and content creators aligned with brand positioning, budget, and campaign objectives
- Serve as primary liaison with content creators before, during, and after campaigns; prepare and dispatch gift packages to influencers
- Oversee operational execution of in-store shoots and filming sessions
- Produce homemade video content filmed in-store or on-location, managing post-production and selecting music to align with brand identity and algorithm optimization
- Generate behind-the-scenes content during shoots and events to animate social stories
- Coordinate product management and preparation for photography and videography sessions
Qualifications
- Currently enrolled in BAC +3 or Master's-level degree in Communications from institutions such as CELSA, IEP, EFAP, ISCOM, or SUP DE PUB
- Demonstrated experience with social media platforms and influencer marketing
- Proficiency with Canva, Adobe Creative Suite, and video editing software
- Strategic mindset with capability to prioritize workload and analyse performance data
- Proven ability to collaborate effectively within cross-functional teams
- Genuine curiosity about digital trends and daily engagement with luxury brand social accounts across sectors
- Strong attention to detail and organizational skills
Skills
Experience
First experience with social media and influencer marketing required; prior internship or relevant project portfolio demonstrating social media content creation and strategy preferred.
Education
BAC +3 or Master's degree in Communications from a recognized school (CELSA, IEP, EFAP, ISCOM, SUP DE PUB, or equivalent)
Workplace
This position is based in Paris, Île-de-France, France.
Benefits
Fixed internship stipend appropriate to education level; access to inter-company restaurant; employee discount on purchases; remote work policy (one day per week); sustainable mobility benefits; personalized onboarding and mentorship on business operations and brand universes
Culture
Galeries Lafayette fosters a culture of innovation and joy, where each day presents new opportunities and challenges. Employees are part of a creative and committed team, dedicated to redefining the retail experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Galeries Lafayette, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Content and Influence Intern», «Social Media Content Intern», «Community Management Intern», «Digital Marketing and Influencer Relations Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.