Galeries Lafayette Senior Social Media Manager

About Galeries Lafayette

Galeries Lafayette, a prestigious entity within the retail landscape, offers an exhilarating environment that embodies a lifestyle of fashion, beauty, home, jewelry, watchmaking, and gastronomy. As part of this vibrant and innovative group, employees are encouraged to embrace creativity and commitment, driving the evolution of commerce and enchanting customers with every interaction.

Role & Responsibilities

• Lead the editorial strategy for the Instagram account across assigned sectors and for the Galeries Lafayette TikTok account, in close collaboration with Creative Content, Purchasing, Influencer and Marketing teams.
• Build brand awareness and appeal, highlight key moments at the Haussmann store, and promote the retailer’s offers and events to new audiences.
• Supervise an apprentice and manage a network of freelance creatives and partners to ensure operational excellence and content quality.
• Design and orchestrate Instagram campaigns for assigned sectors, including promotional operations and retailer news.
• Manage the editorial calendar and ensure a balanced publishing mix.
• Coordinate campaigns and communications with internal teams, including Marketing, Purchasing and the creative studio.
• Manage influencer campaigns from talent selection through operational delivery, ensuring alignment with brand objectives and image.
• Brief editorial and creative teams, and propose content developments in response to trends, formats and usage.
• Oversee internal and external creative resources, including agencies, studios and freelancers, for on-site production.
• Manage every production stage, from concept and briefing through shoots to asset delivery, with support from the Production Coordinator.
• Lead TikTok strategy, creative direction, budget and audience growth, and manage the supporting agency.
• Define TikTok communications and influencer/creator activations around key moments, in collaboration with a Production Project Coordinator.
• Oversee paid media strategy and effectiveness.
• Propose social media developments and innovations in trends and formats to enrich the customer experience.
• Define and manage key organic and paid KPIs to monitor activity across platforms.
• Produce consolidated monthly quantitative activity reports and use the findings to develop relevant action plans.
• Analyse follower profiles, preferences, engagement with posts and affinity for brands.

Qualifications

• Fluent English to communicate with international brands.
• Excellent knowledge of social media, including its language, conventions, key players and influential personalities.
• Strong experience in content creation and influencer campaign management.
• Ability to prioritise topics and respond quickly and independently.
• Creative, curious and proactive, with the ability to identify innovative topics.
• Strong interpersonal skills, ability to collaborate across departments, and a talent for explaining ideas clearly.
• Comfortable working both at a computer and in-store.
• A strong sense of fashion and understanding of the retail environment are mandatory.

Skills

Experience

3–5 years of experience in social media.

Benefits

Fixed remuneration over 13 months, adjusted to experience and skills; profit-sharing and participation bonus; discount on purchases within the Group; 80% coverage of transport costs; personalised onboarding support; dynamic and varied career development opportunities.

Culture

Galeries Lafayette fosters a culture of innovation and joy, where each day presents new opportunities and challenges. Employees are part of a creative and committed team, dedicated to redefining the retail experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.