Galeries Lafayette Marketing Apprentice
Luxury fashion house — Marketing Apprentice (Apprenticeship) in Lyon (Bron).
Overview
A leading luxury fashion house operating within an international retail and brand network. The employer combines artisanal craftsmanship with contemporary marketing practices, offering apprentices structured exposure across digital, retail and wholesale channels within a high‑standards, client‑centric environment.
Role & Responsibilities
- Support the planning and execution of marketing and communication campaigns across digital and in‑store channels.
- Create and adapt content for social media, newsletters and POS materials, ensuring strict brand consistency.
- Assist with day‑to‑day community management and social media scheduling; monitor basic performance metrics.
- Contribute to email marketing set‑ups and reporting with CRM or mailing tools; support segmentation and A/B tests.
- Coordinate with retail teams and external agencies to prepare events, window displays and promotional assets.
- Collect market and competitor insights; prepare regular performance and KPI reports for the marketing team.
- Provide administrative support to the marketing team: asset management, briefing documents and production follow‑up.
Qualifications
- Enrolled in a work‑study/apprenticeship‑compatible programme in marketing, communication or business (BTS, Licence Pro, Bachelor or Master).
- Strong interest in luxury goods, retail marketing and brand storytelling.
- Excellent written and verbal communication skills; ability to craft clear, brand‑aligned copy.
- Organised, proactive and able to manage multiple priorities in a fast‑paced environment.
- Creative sensibility with an eye for visual detail and brand coherence.
Skills
Experience
0–12 months relevant experience; prior internships or short projects in marketing, retail or communications are advantageous but not required for an apprenticeship position.
Education
Currently enrolled in a marketing, communication or business programme compatible with an apprenticeship/work‑study contract (BTS, Licence Pro, Bachelor or Master).
Workplace
The role is situated in Bron, Auvergne-Rhône-Alpes, France — conveniently close to Lyon. There are currently 4 open positions in Bron on Cerulean. Within Auvergne-Rhône-Alpes, Cerulean currently features 69 open roles, including 3 recent additions. Across France, Cerulean lists 4.275 open roles — 127 of them newly added.
Culture
The organisation fosters a meticulous, client‑focused culture where creativity and attention to detail are paramount. Teams operate collaboratively across digital and retail functions, with strong emphasis on professional development through hands‑on learning and mentorship.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.