Galeries Lafayette Marketing & Loyalty Project Intern
- Location
- ParisÎle-de-FranceFrance
- Employment
- Internship
- Seniority
- Intern
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 15, 2026
About Galeries Lafayette
The employer is a maison operating within the luxury sector, typically part of a global luxury group. Such organisations combine strong brand heritage with high standards of client service, cross‑functional collaboration and a data‑driven approach to customer retention and CRM.
Confidential luxury maison — Paris — Marketing & Loyalty Project Intern (Stage Chef de projet Marketing et Fidélité).
Role & Responsibilities
- Support the design, planning and execution of CRM campaigns and loyalty initiatives across email, SMS and app channels.
- Assist in the development of segmentation strategies and targeting briefs to maximise engagement and lifetime value.
- Coordinate with creative, digital, retail and customer service teams to ensure timely delivery of campaign assets and in‑store activations.
- Monitor campaign performance and prepare weekly/monthly KPI reports with actionable insights for optimisation.
- Contribute to loyalty programme operations: enrollment flows, benefits management, transactional tracking and member communications.
- Draft briefs for external agencies and vendors and manage follow‑ups to maintain project timelines.
- Map customer journeys and identify opportunities to enhance conversion and retention through personalised experiences.
- Support ad hoc market research, competitor benchmarking and documentation of processes and project learnings.
Qualifications
- Currently enrolled in a Bachelor's or Master's programme in Marketing, Business, Digital Communication or equivalent.
- Strong analytical aptitude with proven ability to synthesise data into clear commercial recommendations.
- Excellent written and verbal communication in French; professional working proficiency in English.
- High attention to detail, strong organisational skills and the ability to manage competing priorities within tight deadlines.
- Genuine interest in luxury retail, customer experience and loyalty management.
Skills
Experience
Internship-level role. Previous internship experience (3–12 months) in CRM, loyalty programmes, digital marketing or retail marketing is advantageous but not mandatory.
Education
Pursuing a Bachelor's or Master's degree in Marketing, Business Administration, Digital Communication or a related field.
Workplace
This position is based in Paris, Île-de-France, France.
Culture
The organisation emphasises craftsmanship, customer-centricity and cross-disciplinary collaboration typical of leading luxury maisons. Teams are fast‑paced and results‑oriented while maintaining a strong focus on brand integrity and elevated client experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Galeries Lafayette, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM & Loyalty Project Intern», «Marketing Project Management Intern (Loyalty)», «Loyalty Marketing Trainee», «CRM Project Coordinator (Intern)», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.