Galeries Lafayette Marketing & Data Analyst Intern
- Location
- Paris Île-de-France France
- Employment
- Internship
- Seniority
- Intern
- Department
- Merchandising, Buying & Planning
- Industry
- High Jewelry
- Posted
- Sep 29, 2026
About Galeries Lafayette
Galeries Lafayette, a prestigious entity within the retail landscape, offers an exhilarating environment that embodies a lifestyle of fashion, beauty, home, jewelry, watchmaking, and gastronomy. As part of this vibrant and innovative group, employees are encouraged to embrace creativity and commitment, driving the evolution of commerce and enchanting customers with every interaction.
Groupe Galeries Lafayette seeks Marketing & Data Analyst Intern (6 months, January 2027) in Paris for CAP coordination, trade marketing, and CRM analysis.
Role & Responsibilities
- Monitor and analyze Commercial Action Plan (PAC) calendar content and campaign performance metrics
- Propose strategic recommendations to optimize PAC mechanics and promotional offerings
- Prepare end-of-campaign performance reports in collaboration with financial control
- Coordinate deployment of trade marketing action plans across 57 department stores in France and Luxembourg
- Design and monitor sales challenge mechanics, conduct weekly performance reporting, and deliver post-campaign analysis with marketing recommendations
- Manage 360° CRM calendar in alignment with marketing animations and commercial news (banner, brand, and trade activity)
- Create graphic and creative briefs for CRM campaigns including newsletters, SMS, and direct mail; oversee creative agency partnerships
- Analyze CRM campaign reporting and develop associated action plans
- Monitor and quantify competitor promotional and advertising presence across the watchmaking and jewelry sector
- Audit competitive trade marketing mechanics and loyalty program strategies to identify differentiation opportunities
Qualifications
- Currently enrolled in a Master's-level program (Bac+4 or Bac+5) specializing in Marketing or Data
- Strong aptitude for data-driven marketing analysis, particularly 360° campaign performance evaluation
- Advanced proficiency with Microsoft Excel for data manipulation and analysis
- Demonstrated ability to translate performance metrics into strategic commercial decisions
- Excellent collaborative skills with strong emphasis on teamwork
- Exceptional communication abilities across diverse stakeholders
- Process optimization mindset with capacity to implement efficient methodologies
- Action-oriented with genuine enthusiasm and willingness to embrace challenges
Skills
Education
Currently pursuing Bac+4 or Bac+5 degree in Marketing, Data Analytics, or related discipline
Workplace
The role is situated in Paris, Île-de-France, France.
Benefits
Fixed internship allowance proportionate to academic level; access to inter-company restaurant; employee discount on purchases; remote work one day per week; sustainable mobility policy; personalized onboarding program to acquaint intern with group's businesses and luxury sectors
Culture
Galeries Lafayette fosters a culture of innovation and joy, where each day presents new opportunities and challenges. Employees are part of a creative and committed team, dedicated to redefining the retail experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Galeries Lafayette, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Performance Analyst Intern», «Data-Driven Marketing Coordinator», «Trade Marketing & CRM Analyst Intern», «Marketing Insights Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.