Galeries Lafayette E‑Commerce & Digital Marketing Assistant (Alternance)
- Location
- Employment
- Internship
- Seniority
- Entry-Level
- Posted
- Mar 12, 2026
About Galeries Lafayette
A leading luxury goods house within a global luxury group, the employer operates an international retail and e‑commerce network and places strong emphasis on craftsmanship, brand heritage and premium client experience. The organisation typically combines creative direction with data‑driven retail and digital strategies.
Luxury fashion brand in Paris hiring an E‑Commerce & Digital Marketing Assistant (Alternance). Work‑study role supporting online merchandising and digital campaigns.
Role & Responsibilities
- Support the online merchandising and product catalogue: create and maintain product pages, feed product content (descriptions, attributes, imagery) and ensure visual and editorial consistency across the site.
- Assist with digital marketing campaign execution: prepare assets, schedule campaigns, update banners and promotional landing pages in coordination with marketing and creative teams.
- Monitor site performance and customer behaviour using analytics; produce regular reports and actionable insights to optimise conversion and UX.
- Contribute to SEO/SEA tasks and basic on‑page optimisation to improve organic visibility and paid campaign efficiency.
- Coordinate with logistics and CRM teams to ensure product availability, accurate stock information and timely post‑purchase communications.
- Support A/B testing, content localisation and continuous improvement initiatives to enhance online sales and client experience.
- Liaise with external agencies and internal stakeholders to deliver agreed marketing and e‑commerce projects on time.
Qualifications
- Currently enrolled in a recognised Bachelor’s or Master’s programme in Marketing, Digital Marketing, E‑commerce, Business or equivalent (work‑study / alternance eligibility required).
- Strong written and verbal communication in French; professional working knowledge of English is an asset.
- Excellent organisational skills, attention to detail and ability to manage concurrent priorities in a fast‑paced environment.
- Analytical mindset with basic numerical literacy and comfort handling reporting tasks.
Skills
Experience
Previous internship or 6–12 months of hands‑on experience in e‑commerce, digital marketing or online merchandising is preferred; prior experience within retail or luxury goods is an advantage.
Education
Enrolled in a Bachelor's or Master's degree in Marketing, Digital Marketing, E‑commerce, Business or a related discipline; eligible for alternance / apprenticeship.
Workplace
This position is based in Paris, Île-de-France, France.
Culture
The employer fosters a high‑standards, detail‑oriented culture where creativity and commercial rigour intersect. Teams are collaborative and cross‑functional, offering apprentices structured learning, exposure to international retail practices and close mentorship from seasoned specialists.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Galeries Lafayette, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E‑Commerce Apprentice», «Digital Marketing Apprentice», «Digital & E‑Commerce Assistant (Work‑Study)», «Online Merchandising Apprentice», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.