- Location
- Paris Île-de-France France
- Employment
- Contract
- Seniority
- Mid-Level
- Compensation
- €42,000–47,000/year
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Jul 22, 2026
About Galeries Lafayette
Galeries Lafayette, a prestigious entity within the retail landscape, offers an exhilarating environment that embodies a lifestyle of fashion, beauty, home, jewelry, watchmaking, and gastronomy. As part of this vibrant and innovative group, employees are encouraged to embrace creativity and commitment, driving the evolution of commerce and enchanting customers with every interaction.
Galeries Lafayette seeks a CRM Project Manager for a four-month fixed-term contract to develop and execute the customer engagement strategy for the "Mes Galeries" loyalty programme. The role encompasses designing and implementing multi-channel campaigns (email, SMS, direct mail, push notifications, WhatsApp), managing creative briefs with the internal design studio, and optimizing customer lifecycle journeys in preparation for the 2027 loyalty charter refresh. The position requires hands-on campaign execution from targeting to performance analysis, coupled with mentorship responsibilities for a project coordinator and intern.
Role & Responsibilities
- Design and implement multi-channel CRM campaigns (email, SMS, direct mail, push notifications, WhatsApp) from creation through targeting and deployment
- Develop and execute the loyalty programme animation strategy in collaboration with Data and Marketing teams
- Define, optimize, and deploy customer lifecycle segments to drive engagement and personalization
- Manage creative briefs and collaborate with the internal design studio on campaign assets
- Analyze campaign performance using engagement and transactional KPIs and conduct A/B testing to refine targeting and messaging
- Mentor a project coordinator and intern in their professional development
- Support the implementation of the new loyalty charter scheduled for 2027
Qualifications
- Minimum 2–3 years of professional CRM experience
- Data-driven mindset with ability to substantiate strategic decisions through customer analytics
- Proficiency with CRM technology platforms; Salesforce experience is advantageous
- Strong project management skills with ability to coordinate across multiple teams and disciplines
- Comfortable adopting and championing new technologies and marketing innovations
Skills
Experience
Minimum 2–3 years of professional experience in CRM, customer engagement, or related loyalty programme management roles. Prior exposure to Salesforce or equivalent CRM systems is highly desirable.
Education
Baccalaureate-level qualification; degree in marketing, business administration, or related field is preferred but not mandatory if relevant professional experience is strong.
Workplace
The role is situated in Paris, Île-de-France, France.
Explore jobs in Île-de-France or in France.
Compensation
The base compensation for this position ranges from EUR 42,000 to EUR 47,000 per annum.
Benefits
Fixed remuneration paid over 13 months; employee discount on purchases cumulative with current commercial promotions; 80% subsidization of transportation costs; personalized onboarding support; dynamic and varied career development pathway (⅓ of 2025 positions filled internally).
Culture
Galeries Lafayette fosters a culture of innovation and joy, where each day presents new opportunities and challenges. Employees are part of a creative and committed team, dedicated to redefining the retail experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.