Galeries Lafayette Client Marketing Project Manager (Alternance)

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Location
ParisÎle-de-FranceFrance
Employment
Internship
Seniority
Intern
Department
Clienteling, CRM & VIP Relations
Industry
Fashion, Apparel & Leather Goods
Posted
May 15, 2026

About Galeries Lafayette

A leading maison in the luxury fashion sector, operating within the global luxury ecosystem. The employer combines creative excellence with commercial rigor, serving an international clientele and maintaining high standards across product, retail and client-experience operations.

Leading luxury fashion maison — Paris: Alternance Client Marketing Project Manager (Client Marketing Project Intern) opportunity in Paris.

Role & Responsibilities

  • Support end-to-end planning and execution of client-facing marketing initiatives and CRM campaigns.
  • Coordinate project timelines, deliverables and cross‑functional stakeholders (marketing, CRM, retail, e‑commerce, production).
  • Assist with audience segmentation, campaign setup and data transfers into CRM and marketing automation platforms.
  • Produce campaign performance reports and dashboards; extract insights and propose optimisations.
  • Prepare briefing documents, QA campaign assets and ensure compliance with brand guidelines and regulatory requirements.
  • Maintain project documentation, status trackers and post‑campaign analyses to inform future initiatives.

Qualifications

  • Currently enrolled in a Bachelor's or Master's programme (Bac+3 to Bac+5) in Marketing, Business, Communications or a related discipline, and eligible for alternance/apprenticeship.
  • Strong organisational skills with the capacity to manage multiple concurrent workstreams and tight deadlines.
  • Analytical mindset with attention to detail and the ability to translate data into actionable recommendations.
  • Excellent written and verbal communication skills; professional fluency in French is normally expected for a Paris-based alternance.
  • Proactive team player with a client-centric approach and a willingness to learn in a fast-paced luxury environment.

Skills

Project management and stakeholder coordination CRM fundamentals and campaign execution (experience with Salesforce or similar CRM is an asset) Microsoft Excel and PowerPoint Basic data analysis and reporting Familiarity with Google Analytics and marketing automation (e.g., Adobe Campaign) is advantageous Strong written communication and briefing skills

Experience

Previous internships or short-term experience (1 or more internships) in marketing, CRM, retail or agency environments is preferred but not mandatory; demonstrable project work or coursework in marketing is advantageous.

Education

Enrolled in a Bachelor's or Master's programme (Bac+3 to Bac+5) in Marketing, Business, Communications or equivalent; eligible for alternance/apprenticeship contracts in France.

Workplace

The successful candidate will be located in Paris, Île-de-France, France.

Culture

The workplace blends refined creative standards with disciplined commercial execution, typical of top-tier luxury maisons. Teams are collaborative, client-focused and operate within an international, fast-moving environment that emphasises attention to detail and professional development.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Galeries Lafayette, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Marketing Project Intern», «CRM Project Assistant (Alternance)», «Marketing Projects Trainee — Client», «Customer Marketing Coordinator (Apprenticeship)», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.