Galeries Lafayette Brand Content Apprentice
- Location
- Employment
- Internship
- Seniority
- Intern
- Posted
- Mar 20, 2026
About Galeries Lafayette
A prestigious luxury fashion house with a global presence, renowned for craftsmanship, refined aesthetics and curated storytelling. The maison combines creative excellence with commercial discipline and typically invests in developing early-career talent through structured alternance and apprenticeship programmes.
Confidential luxury brand in Paris seeks a Brand Content Apprentice (Alternance) to support content creation, social and editorial activities.
Role & Responsibilities
- Support the creation and production of editorial and social content across owned channels (social, web, email), including copywriting, asset preparation and basic retouching.
- Assist in the development and maintenance of the content calendar, coordinating timelines with marketing, e‑commerce and retail teams.
- Manage digital assets and organise image/video libraries to ensure efficient retrieval and version control.
- Collaborate with internal stakeholders and external agencies/photographers to track briefs, deliverables and usage rights.
- Draft captions, short-form scripts and localized copy adapted to platform and audience while respecting brand tone of voice.
- Monitor basic social and content performance metrics, produce regular summary reports and propose iterative improvements.
- Support on ad-hoc projects such as product launches, editorial shoots and seasonal campaigns.
- Ensure brand guidelines and legal/usage constraints are applied to all published materials.
Qualifications
- Enrolment in a Bachelor’s or Master’s programme in Communications, Marketing, Journalism, Media or a related discipline (required for alternance).
- Excellent written communication skills with strong command of tone of voice; fluency in French is expected when based in France.
- Good organisational skills, ability to manage multiple briefs and meet tight deadlines.
- Keen interest in luxury fashion, brand storytelling and visual culture.
- Eye for detail and basic visual sensibility for imagery and layout.
- Proactive attitude, collaborative mindset and willingness to learn in a fast‑paced environment.
Skills
Experience
Typically suited for candidates with limited professional experience; previous internships or project work in content, social media or editorial roles are advantageous. Candidate must be enrolled in a qualifying study programme to fulfil alternance requirements.
Education
Enrolled in a Bachelor’s or Master’s programme in Communications, Marketing, Journalism, Media Studies or a related discipline (required for alternance).
Workplace
This position is based in Paris, Île-de-France, France.
Culture
The workplace culture emphasises creative excellence, meticulous attention to detail and collaborative teamwork typical of leading luxury maisons. Teams operate at the intersection of craft and commerce, offering apprentices hands‑on exposure to both creative production and brand strategy within a high‑standards environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Galeries Lafayette, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Content Trainee», «Content Creation Apprentice», «Digital Content Intern», «Social Media Content Apprentice», «Editorial Content Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.