Frette Digital Marketing Coordinator

About Frette

Founded in 1860, Frette is an Italian luxury house renowned for exceptional linens, refined textiles and a longstanding presence in prestigious hotels and private residences worldwide. Its identity rests on craftsmanship, sophisticated design and an exacting approach to quality, expressed through collections that elevate everyday rituals. As an employer, Frette brings together expertise across textile design, product development, retail, hospitality partnerships and corporate functions. The brand offers professionals a setting where heritage meets contemporary expectations of luxury, with attention to detail, product knowledge and thoughtful client service central to representing its distinctive vision of comfort and elegance.

Role & Responsibilities

• Support digital marketing initiatives across E-Commerce, Hospitality, and Retail.
• Manage the scheduling and execution of Email and SMS campaigns, ensuring accuracy, brand alignment, and timely launches.
• Support the Social Media Manager in developing and maintaining integrated content, Email, SMS, and social calendars.
• Develop campaign messaging and content around seasonal priorities, product launches, promotions, and brand initiatives.
• Work with Graphic Design to brief, coordinate, and manage creative assets for Email, SMS, paid media, and other digital channels.
• Coordinate timely delivery of creative assets and campaign materials across Marketing, E-Commerce, and external partners.
• Monitor and report on Email, SMS, and paid media performance; track Digital Marketing KPIs and identify trends and opportunities.
• Build and maintain UTM tracking codes for internally managed marketing campaigns.
• Partner with the CRM team to monitor Email and SMS customer databases, list growth, engagement, and deliverability.
• Assist with campaign setup, testing, quality assurance, and troubleshooting across digital marketing platforms.
• Monitor competitor activity, digital marketing trends, and relevant industry and technology developments.

Qualifications

• 1–3 years of experience in Digital Marketing, E-Commerce, CRM, or a related field; experience in luxury, fashion, home, or lifestyle is highly preferred.
• Experience with or exposure to marketing automation, CRM, or Email platforms such as SalesForce Marketing Cloud is highly preferred.
• Comfort working with data and using performance metrics to identify trends and insights.
• Familiarity with Email and SMS marketing platforms and an understanding of Email/SMS best practices.
• Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Experience with Google Analytics or a similar analytics platform.
• Basic knowledge of HTML/CSS.
• Strong proficiency in Excel, PowerPoint, and Word.
• Proficiency using AI tools such as Claude or ChatGPT for data analysis.
• Strong attention to detail when reviewing creative, copy, links, tracking, and campaign setup.
• Resourceful, collaborative, curious, and a creative problem-solver.

Skills

Experience

1–3 years of experience in Digital Marketing, E-Commerce, CRM, or a related field; luxury, fashion, home, or lifestyle experience is highly preferred.

Culture

Frette’s workplace culture is rooted in its Italian heritage and expertise in luxury linens, placing craftsmanship, attention to detail and refined design at the heart of its professional identity. Its presence in both private homes and prestigious hotels gives the working environment a distinctive focus on product knowledge, attentive service and an understanding of discerning international clients.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.