Frette Digital Marketing Coordinator
- Address
- 15 West 37th Street, New York, NY 10018 View map
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Luxury Furniture & Homewares
- Posted
- Oct 9, 2026
About Frette
Founded in 1860, Frette is an Italian luxury house renowned for exceptional linens, refined textiles and a longstanding presence in prestigious hotels and private residences worldwide. Its identity rests on craftsmanship, sophisticated design and an exacting approach to quality, expressed through collections that elevate everyday rituals. As an employer, Frette brings together expertise across textile design, product development, retail, hospitality partnerships and corporate functions. The brand offers professionals a setting where heritage meets contemporary expectations of luxury, with attention to detail, product knowledge and thoughtful client service central to representing its distinctive vision of comfort and elegance.
Frette is seeking a Digital Marketing Coordinator to support the day-to-day execution of digital marketing initiatives across E-Commerce, Hospitality, and Retail. The role reports to the Senior Digital Marketing Manager and coordinates campaigns, content, creative assets, performance reporting, and CRM collaboration. This is a full-time position.
Role & Responsibilities
- Support digital marketing initiatives across E-Commerce, Hospitality, and Retail.
- Schedule and execute Email and SMS campaigns, ensuring accuracy, brand alignment, and timely launch.
- Support the Social Media Manager in developing and maintaining integrated content, Email, SMS, and social calendars.
- Develop campaign messaging and content aligned with seasonal priorities, product launches, promotions, and brand initiatives.
- Brief, coordinate, and manage creative assets for Email, SMS, paid media, and other digital channels in collaboration with Graphic Design.
- Coordinate timely delivery of creative assets and campaign materials across Marketing, E-Commerce, and external partners.
- Monitor and report on Email, SMS, and paid media performance; track key Digital Marketing KPIs and identify trends and opportunities.
- Build and maintain UTM tracking codes for internally managed marketing campaigns.
- Partner with the CRM team to monitor Email and SMS customer databases, list growth, engagement, and deliverability.
- Assist with campaign setup, testing, quality assurance, and troubleshooting across digital marketing platforms.
- Monitor competitor activity, digital marketing trends, and relevant industry and technology developments.
Qualifications
- 1–3 years of experience in Digital Marketing, E-Commerce, CRM, or a related field; experience in luxury, fashion, home, or lifestyle is highly preferred.
- Experience with or exposure to marketing automation, CRM, or Email platforms such as Salesforce Marketing Cloud is highly preferred.
- Comfort working with data and using performance metrics to identify trends and insights.
- Familiarity with Email and SMS marketing platforms and an understanding of Email/SMS best practices.
- Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Experience with Google Analytics or a similar analytics platform.
- Basic knowledge of HTML/CSS.
- Strong proficiency in Excel, PowerPoint, and Word.
- Proficiency using AI tools such as Claude or ChatGPT for data analysis.
- Strong attention to detail when reviewing creative, copy, links, tracking, and campaign setup.
- Resourceful, collaborative, curious, and a creative problem-solver.
Skills
Experience
1–3 years in Digital Marketing, E-Commerce, CRM, or a related field; experience in luxury, fashion, home, or lifestyle is highly preferred.
Workplace
This position is based in New York, New York, USA.
Culture
Frette’s workplace culture is rooted in its Italian heritage and expertise in luxury linens, placing craftsmanship, attention to detail and refined design at the heart of its professional identity. Its presence in both private homes and prestigious hotels gives the working environment a distinctive focus on product knowledge, attentive service and an understanding of discerning international clients.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Frette, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Marketing Specialist», «Digital Campaign Coordinator», «E-Commerce Marketing Coordinator», «CRM Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.